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Simran Agarwal

@simranagarwal

I build customer loyalty, demand generation, and premium brand experiences across automotive, hospitality, and consumer brands.

India

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What I'm looking for

I'm looking to lead customer-centric marketing, loyalty, and brand initiatives that connect customer experience with measurable revenue, retention, and long-term brand value.

I've led customer loyalty and marketing initiatives for Mercedes-Benz Mahavir Motors, building a loyalty and referral program around retention, advocacy, post-sales engagement, and customer journeys.

Across Hyderabad and Vijayawada, I drove integrated marketing campaigns that supported visibility, lead generation, customer acquisition, and sales alignment. I also developed partnerships, premium drive events, and customer engagement initiatives that strengthened brand affinity.

At Novotel Hyderabad Convention Centre & HICC, I led marketing for Rooms, F&B, MICE, weddings, and staycation offerings. I launched and repositioned dining destinations, optimized direct revenue channels through performance marketing, and partnered with Sales, Revenue Management, Operations, and F&B teams to support occupancy and revenue goals.

My earlier work with Goenka Group and Next Education included brand building, retail sampling, D2C activations, SEO, social media, market research, and campaign analytics. I bring a customer-centric approach to connecting brand value, customer relationships, and business performance.

Experience

Work history, roles, and key accomplishments

Strategic Consultant – Customer Loyalty Program

Mercedes-Benz Mahavir Motors

Jan 2025 - Oct 2025 (9 months)

Spearheaded the design and launch of a customer loyalty and referral program focused on retention, advocacy, and post-sales engagement. Developed the end-to-end loyalty framework, including tiered rewards, referral mechanisms, customer journeys, and engagement touchpoints.

Loyalty Program Design Customer Retention Referral Marketing Customer Journey Mapping Go To Market Strategy CRM Stakeholder Management

Marketing Manager

Mercedes-Benz Mahavir Motors

Feb 2024 - Dec 2024 (10 months)

Led marketing strategies across Hyderabad and Vijayawada markets, driving brand visibility, customer acquisition, and lead generation through integrated campaigns. Optimized lead quality and conversion performance across digital and offline channels, improving marketing effectiveness and sales alignment.

Marketing Strategy Brand Visibility Lead Generation Integrated Campaigns Digital Marketing Offline Marketing Partnerships Customer Engagement CRM Sales Alignment

Marketing Manager

Novotel Hyderabad Convention Centre & HICC

Apr 2022 - Oct 2023 (1 year 6 months)

Led integrated marketing strategies for Rooms, F&B, MICE, weddings, and staycation offerings, aligning campaigns with revenue, occupancy, and commercial objectives. Spearheaded the launch and repositioning of signature dining destinations including Permit to Grill and Hyba, driving awareness, footfall, and guest engagement through integrated campaigns.

Brand Consultant

Goenka Group of Industries

Jan 2020 - Mar 2022 (2 years 2 months)

Developed and executed integrated brand-building initiatives across digital and on-ground channels, strengthening market presence and improving consumer engagement. Established and managed strategic partnerships, including collaborations with Patanjali, enhancing brand credibility and expanding market reach.

Brand Management Integrated Marketing Digital Marketing On Ground Marketing Partnerships Product Sampling D2C Community Outreach Cross Functional Collaboration

Digital Marketing Executive

Next Education Pvt India Ltd.

Oct 2019 - Dec 2019 (2 months)

Conducted comprehensive market and competitor analysis, evaluating the digital marketing strategies of leading EdTech brands to identify opportunities and support data-driven decision-making. Optimized website and content assets for search engines, improving organic visibility, keyword rankings, and overall digital discoverability.

Market Research Competitive Analysis SEO Content Optimization Social Media Marketing Campaign Management Digital Marketing Analytics

Education

Degrees, certifications, and relevant coursework

McKinsey & Company

Forward Learning Program, Leadership and Strategic Thinking

Selected for the inaugural India cohort of McKinsey's Forward Program, enhancing leadership, strategic thinking, and problem-solving capabilities through a globally recognized professional development initiative.