simon walter capanna

Founded and scaled a fitness and corporate wellness business with a focus on B2B enterprise client acquisition and partnership development. Secured corporate wellness contracts with GIZ Uganda and the Uganda Investment Authority and led commercial operations from prospecting through contract negotiation and retention.

Drove strategic growth and advanced public–private partnership initiatives across healthcare sectors. Strengthened relationships across government health ministries and hospitals, represented the company with international stakeholders, and acted as the de facto PR lead to improve brand positioning.

Spearheaded the introduction of the HINO commercial truck range to the Ugandan and wider East African market. Built a new client portfolio across logistics, construction, and agriculture and consistently met and exceeded sales targets while managing customer negotiations and objections.

Provided interim sales leadership at a vehicle dealership by restructuring the sales department and rebuilding performance culture. Improved sales processes and performance parameters, closed transactions averaging USD 45,000 per deal, and handled complex high-value customer negotiations.

Drove revenue growth and market expansion for healthcare diagnostics in Uganda. Achieved 100% market share of C-arm imaging systems, developed profitable institutional accounts across private hospitals and government health facilities, and led marketing initiatives including product training workshops and C-level presentations.

Managed the export of premium Ugandan coffee in compliance with East African and international trade regulations. Oversaw operational efficiency, quality control, and performance targets across the export supply chain while maintaining international client relationships and ensuring compliance with corporate standards.

Completed a highly selective Norwegian Army officer cadet programme focused on leadership development. Built capability across operational command, team leadership, logistics, and strategic decision-making under pressure.

Conducted direct outbound sales of hardware and digital solutions to residential and business clients in Norway. Developed objection-handling and consultative selling skills in a high-volume outbound environment alongside full-time military cadet training.

Completed the Norwegian Army officer cadet programme at Norske Befalskolen, covering leadership and operational training.

Completed Further Education from 2007 to 2008.

Completed an Upper Secondary School Certificate program from 2005 to 2007.