Simon Noble
@simonnoble
Senior product leader driving revenue growth for B2B SaaS and B2C iGaming platforms.
United KingdomWhat I'm looking for
I am a senior product leader with 20+ years of experience delivering commercial growth across B2B SaaS and B2C iGaming platforms, having most recently owned a $1B revenue portfolio at DraftKings. I build scalable product organisations, drive market-first innovations, and optimise pricing and margin through data-driven roadmaps.
As CEO at Champion Tech, I scaled product and engineering from 15 to 45 people, delivered £17M annual revenue, halved time-to-market, and implemented governance and OKR frameworks to improve delivery predictability across distributed teams. At DraftKings I led a 19-person cross-functional product organisation and launched industry-first correlated same game parlays and correlation-ready infrastructure generating significant handle and revenue.
I combine strong commercial accountability, regulatory compliance fluency, and experience across casino and sportsbook products to lead multi-team organisations, enable multi-market expansion, and deliver measurable revenue impact.
Experience
Work history, roles, and key accomplishments
Built and owned a $1B revenue portfolio delivering market-first innovations and proprietary pricing capabilities; led a 19-person cross-functional product organisation and delivered correlated same-game parlay products that drove $100M+ in handle and 30% hold in key launches.
Chief Executive Officer
Champion Tech Limited
Mar 2020 - Sep 2024 (4 years 6 months)
Directed B2B SaaS betting and gaming platform strategy, growing annual group net revenue to £17M and scaling product and engineering from 15 to 45 people to halve time-to-market and triple delivery capacity.
Head of Sportsbook Product
The Workshop
Apr 2017 - Dec 2019 (2 years 8 months)
Defined and executed product strategy for a market-leading online gaming software provider, leading migration of clients to a unified sportsbook platform serving 200,000+ weekly active users and reducing operational costs to enable global expansion.
Head of Sports
The Stars Group
Apr 2015 - Aug 2016 (1 year 4 months)
Owned P&L and product strategy for a flagship sportsbook vertical, managing a $7M acquisition budget and delivering lifecycle initiatives that improved player retention, engagement, and monetisation.
Head of Customer Experience
The Stars Group
Jan 2013 - Mar 2015 (2 years 2 months)
Transformed customer marketing for a 7.5M player base using AI segmentation and lifecycle programmes, reducing promotional incentives from 35% to 20% of gross revenue and increasing new customer activation by 25% within six months.
Head of Business Intelligence
The Stars Group
Jan 2011 - Dec 2012 (1 year 11 months)
Led BI and analytics, improving forecasting and LTV modelling that informed optimisation of a $75M global acquisition budget and supported executive decision-making.
Global Marketing Director
Pinnacle
Jan 2005 - Dec 2009 (4 years 11 months)
Served as Global Marketing Director and UK Managing Director, leading marketing and commercial operations for a major online betting brand (earlier role; dates 2005–2009).
Chief Executive Officer
Tasman Gaming Inc.
Jan 2002 - Dec 2004 (2 years 11 months)
Served as CEO of Tasman Gaming Inc., leading executive operations and strategic direction for the company (dates 2002–2004).
Education
Degrees, certifications, and relevant coursework
Simon hasn't added their education
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Availability
Location
United KingdomAuthorized to work in
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