Open to opportunities

Rafiq Sheikh

@rafiqsheikh

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Product leader driving growth through strategy, teams, and market expansion.

United Kingdom

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What I'm looking for

I am seeking senior product leadership roles where I can scale teams, drive market expansion, lead multi-product roadmaps, and deliver measurable business growth in regulated markets.

I am a product and delivery director with 20+ years' experience in igaming across B2B and B2C markets in Europe, Asia, and North America, focused on turning product vision into measurable business growth. I have a track record of scaling teams, launching products in regulated markets, and delivering multi-product roadmaps spanning Casino, Sportsbook, Betting Exchange, and Crypto platforms.

As a strategic leader and coach, I build and mentor high-performing cross-functional teams, align product strategy with sales and operations, and drive market expansion initiatives that have produced measurable uplifts in revenue and market presence. I deliver pragmatic, data-informed product solutions while navigating complex regulatory landscapes to achieve commercial impact.

Experience

Work history, roles, and key accomplishments

Current

Director of Product

Current

Pronet Gaming

Sep 2023 - Present (2 years 3 months)

Driving strategic direction of Product and Delivery, launching turnkey and iframe solutions across Asia and establishing foundations for 25% YoY revenue growth while managing multi-product roadmaps across Casino, Sportsbook, Betting Exchange, and Crypto.

Product Strategy Roadmapping Market Expansion Go To Market B2B Product Management Agile Delivery

Head of Product

Bally's Corporation

Oct 2021 - Sep 2023 (1 year 11 months)

Led enterprise product delivery across regulated UK and Spain markets and launched Bally’s suite in North America, contributing to a 12% uplift in monthly GGR through cross-functional regulatory collaboration and team scaling.

Market Launches Team Leadership Product delivery Stakeholder Management Revenue Growth

Senior Product Manager

Gamesys Group

Aug 2019 - Oct 2021 (2 years 2 months)

Owned product roadmap for internal product solutions and third-party integrations for brands like JackpotJoy and Monopoly Casino, using market research and data to prioritise features supporting expansion into Japan and the Philippines.

Roadmap Ownership Third Party Integrations User Research B2C Product Management Market Expansion Cross Functional Collaboration

Senior Business Analyst

Derivco - Microgaming

Jul 2015 - Jul 2019 (4 years)

Delivered back-office B2B solutions including Bonus Free Spin system, Casino Tournaments product, and Loyalty framework, bridging business and technical teams to enable timely, high-quality agile releases.

Business Analysis Requirements Gathering Product & Design Agile

Team Lead Product Ownership

Srijan

Jan 2015 - Jun 2015 (5 months)

Led an agile team delivering strategic enhancements to McKinsey’s digital platform, translating business needs into prioritized user stories and scalable features to improve consulting workflows and insights.

Agile Delivery Product Ownership User Stories Stakeholder Management Scalability Team Leadership

Senior Product Manager

Entain

Jan 2009 - Dec 2014 (5 years 11 months)

Managed product development across European regulated markets and white-label launches, driving engagement and retention through KPI-focused roadmaps and cross-disciplinary collaboration.

Roadmapping KPIs UX collaboration

Business Analyst

Playtech

Sep 2006 - Dec 2008 (2 years 3 months)

Led Asia expansion efforts including Mahjong platform and User Management system, defining requirements and acting as SME between stakeholders and delivery teams to support successful rollouts.

Business Analysis Testing

Business Analyst

HSBC Global

Aug 2005 - Sep 2006 (1 year 1 month)

Supported large-scale banking software projects through structured requirement analysis, process flow creation, and ensuring alignment with global banking standards for technical delivery.