Rafiq Sheikh
@rafiqsheikh
Product leader driving growth through strategy, teams, and market expansion.
What I'm looking for
I am a product and delivery director with 20+ years' experience in igaming across B2B and B2C markets in Europe, Asia, and North America, focused on turning product vision into measurable business growth. I have a track record of scaling teams, launching products in regulated markets, and delivering multi-product roadmaps spanning Casino, Sportsbook, Betting Exchange, and Crypto platforms.
As a strategic leader and coach, I build and mentor high-performing cross-functional teams, align product strategy with sales and operations, and drive market expansion initiatives that have produced measurable uplifts in revenue and market presence. I deliver pragmatic, data-informed product solutions while navigating complex regulatory landscapes to achieve commercial impact.
Experience
Work history, roles, and key accomplishments
Director of Product
Pronet Gaming
Sep 2023 - Present (2 years 3 months)
Driving strategic direction of Product and Delivery, launching turnkey and iframe solutions across Asia and establishing foundations for 25% YoY revenue growth while managing multi-product roadmaps across Casino, Sportsbook, Betting Exchange, and Crypto.
Head of Product
Bally's Corporation
Oct 2021 - Sep 2023 (1 year 11 months)
Led enterprise product delivery across regulated UK and Spain markets and launched Bally’s suite in North America, contributing to a 12% uplift in monthly GGR through cross-functional regulatory collaboration and team scaling.
Senior Product Manager
Gamesys Group
Aug 2019 - Oct 2021 (2 years 2 months)
Owned product roadmap for internal product solutions and third-party integrations for brands like JackpotJoy and Monopoly Casino, using market research and data to prioritise features supporting expansion into Japan and the Philippines.
Senior Business Analyst
Derivco - Microgaming
Jul 2015 - Jul 2019 (4 years)
Delivered back-office B2B solutions including Bonus Free Spin system, Casino Tournaments product, and Loyalty framework, bridging business and technical teams to enable timely, high-quality agile releases.
Team Lead Product Ownership
Srijan
Jan 2015 - Jun 2015 (5 months)
Led an agile team delivering strategic enhancements to McKinsey’s digital platform, translating business needs into prioritized user stories and scalable features to improve consulting workflows and insights.
Senior Product Manager
Entain
Jan 2009 - Dec 2014 (5 years 11 months)
Managed product development across European regulated markets and white-label launches, driving engagement and retention through KPI-focused roadmaps and cross-disciplinary collaboration.
Business Analyst
Playtech
Sep 2006 - Dec 2008 (2 years 3 months)
Led Asia expansion efforts including Mahjong platform and User Management system, defining requirements and acting as SME between stakeholders and delivery teams to support successful rollouts.
Business Analyst
HSBC Global
Aug 2005 - Sep 2006 (1 year 1 month)
Supported large-scale banking software projects through structured requirement analysis, process flow creation, and ensuring alignment with global banking standards for technical delivery.
Education
Degrees, certifications, and relevant coursework
Rafiq hasn't added their education
Don't worry, there are 90k+ talented remote workers on Himalayas
Availability
Location
Authorized to work in
Job categories
Interested in hiring Rafiq?
You can contact Rafiq and 90k+ other talented remote workers on Himalayas.
Message RafiqFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
