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Simona Pszon

@simonapszon

Marketing & Operations professional transitioning into analytics | CRM workflows, reporting automation & process improvement | Open to remote roles

United Kingdom
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What I'm looking for

I’m looking for a role (ideally remote) where I can automate reporting, design CRM workflows, and use marketing and CRM data to deliver clear, measurable insights—supporting multichannel campaigns and continuous improvements.

I've spent the last 4+ years in marketing, but if I'm honest, the parts I enjoy most are when I spot a broken process and fix it, build a report that saves someone an hour every week, or figure out why the data isn't telling the full story.

At QA Higher Education I identified gaps in our CRM enquiry workflow and proposed improvements, automated reporting in Excel that was previously done manually, and worked closely with the Power BI team on a cross-functional dashboard project. None of that was in my job description - I just saw the problems and wanted to solve them.

I work with Excel, Salesforce, and Google Analytics, and recently completed both a CIM Data & Marketing Analytics course and a hands-on data analysis training.

I'm looking for a fully remote role where that kind of thinking is actually valued - something in Marketing Ops, Marketing & Insights Analyst, or Business Analysis, with a team that likes figuring things out together.

Experience

Work history, roles, and key accomplishments

QE
Current

Marketing Executive – International

QA Higher Education

Jul 2023 - Present (3 years)

Designed and implemented an enhanced CRM enquiry form workflow with conditional logic to improve lead qualification and reduce manual processing. Built an automated Excel reporting prototype and collaborated with the Power BI team on cross-functional dashboards to deliver insights for senior stakeholders.

UL

Careers Employability Graduate Intern

University of Lincoln

Aug 2016 - Aug 2017 (1 year)

Organised 70+ career events and led planning for the annual Careers Fair with record 1,300 attendees. Coordinated off-campus events and supported alumni engagement activities.

Education

Degrees, certifications, and relevant coursework

DT

Data Analysis with Modern Technologies

Professional training course (SQL, Power BI), Data Analytics

2025 -

Professional data analytics qualification covering SQL and Power BI. Currently completing the program.

University of Lincoln logoUL

University of Lincoln

Bachelor of Arts with Honours, International Relations & Social Policy

2013 - 2016

Grade: 2:1

BA (Hons) in International Relations & Social Policy, completed from 2013 to 2016.

Chartered Institute of Marketing (CIM) logoCC

Chartered Institute of Marketing (CIM)

CIM Data & Marketing Analytics (2-day intensive), Marketing Analytics

2026 -

2-day intensive course in CIM Data & Marketing Analytics.

University of Sheffield logoUS

University of Sheffield

Master of Arts (MA), Intercultural Communication & International Development

2017 - 2018

MA studying intercultural communication and international development from 2017 to 2018.

Chartered Institute of Marketing (CIM) logoCC

Chartered Institute of Marketing (CIM)

Neuromarketing Masterclass, Neuromarketing

2024 -

CIM neuromarketing masterclass focused on marketing insights and consumer behavior.

Tech stack

Software and tools used professionally

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