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Silvia Di Felice

@silviadifelice

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Creative Strategist and Content Specialist driving conversion-led content across SaaS and eCommerce.

Zimbabwe

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What I'm looking for

I’m looking for a remote, cross-functional role where I can own content strategy for SEO/PPC—creating audience-segmented, conversion-led storytelling that improves retention, engagement, and measurable pipeline results.

I’m a Creative Strategist and Content Specialist who bridges creative instinct with strategic thinking. I build content that serves both the audience and the business, with a strong focus on platform behaviour, audience segmentation, retention, and conversion-led storytelling.

My background spans eCommerce, SaaS, Fintech, EdTech, Legal, and Sustainability, and I’ve worked in remote, cross-functional environments. Most recently, I spearheaded B2C & B2B content strategies and data-driven improvements to email campaign performance and paid creative briefs; previously, I led a 4-person remote team, delivering +500K impressions in <8 months, influencer/backlinking initiatives, and measurable CTR/OR lift.

Experience

Work history, roles, and key accomplishments

Current

Freelance Creative Strategist

Current

Triple Scale | Profitroom | EPP

Jun 2025 - Present (11 months)

Spearheaded B2C and B2B content strategies aligned to SaaS business objectives and built segmented prospect lists using Sales Navigator and LinkedIn. Created tailored, high-converting copy to support AI generative production and refined email campaign performance using data-driven insights.

Content Strategy SEO PPC LinkedIn Sales Navigator Email Marketing Copywriting Segmentation Conversion Led Storytelling

Marketing Communications Lead

Proxify

Jul 2022 - May 2025 (2 years 10 months)

Led a 4-person remote team by setting priorities, reviewing output, and reporting results to the CMO. Drove brand engagement growth with 500K+ impressions in under 8 months and improved email performance (+4% CTR and OR) through content, SEO, social, influencer, and backlinking initiatives.

Content Strategy Social Media Marketing SEO Email Marketing Influencer Marketing Backlinks Editorial Planning Analytics Reporting Brand Messaging Audience Growth

Growth Marketing Specialist

Oradian

Oct 2021 - Jul 2022 (9 months)

Designed 3-month growth plans and managed social media to deliver ~20% average monthly growth. Executed targeted email and SaaS lead generation campaigns, improving OR and CTR by ~7%, and collaborated on CPA/ROAS alignment while refining organic and paid performance through data analysis.

PPC Lead Generation Social Media Management Email Marketing SEO Content Writing Conversion Rate Optimization Data Driven Marketing Creative Production

Freelance Content & Social Media Manager

Mellonie Francis | The Planet Calls | Unidroit

Feb 2021 - Oct 2021 (8 months)

Produced converting marketing copy for emails, blogs, and social while collaborating with the editorial team to maintain consistent brand voice. Developed content and PPC strategies and created video content, contributing to a 19% annual increase in organic leads.

Content Strategy PPC SEO Optimization Organic Lead Generation Social Media Strategy Brand Messaging Performance Tracking