Looking for a job

Elena User

@elenauser18

Message

I build data-driven international email, content, and lifecycle marketing programmes.

Sweden

Message

What I'm looking for

I'm seeking a hands-on international marketing role with room to learn new subject matter, audiences and platforms while contributing proven expertise in content, CRM, lifecycle marketing, analytics and campaign delivery from day one.

I've led multi-country email, content and analytics programmes at Sweco, Summit and Friends, Greenpeace and Tele2, translating complex propositions into clear digital communications and measurable customer journeys.

At Sweco, I integrated data sources and automated reporting across 14 European markets, reducing preparation time from several weeks to approximately 10 minutes. At Summit and Friends, I redesigned the event customer journey, helping triple revenue and grow the customer base by 60%.

Across seven years at Greenpeace, I combined hands-on copywriting, CRM, segmentation, automation and performance analysis to support advocacy, engagement and fundraising. I'm seeking a hands-on international marketing role where I can learn new audiences and platforms while contributing proven delivery from day one.

Experience

Work history, roles, and key accomplishments

Current

Marketing and Analytics Solutions Manager

Current

Sweco

Jan 2022 - Present (4 years 8 months)

Lead data-driven marketing, content and analytics solutions for stakeholders across 14 European markets. Integrated data sources and automated reporting, reducing preparation time from weeks to about 10 minutes.

Marketing Analytics Data Integration Report Automation Segmentation Customer Journey AI GDPR Dashboarding Stakeholder Management

Head of Digital Marketing

Summit and Friends

Jan 2019 - Dec 2021 (2 years 11 months)

Owned email and digital marketing programmes across markets, from strategy to hands-on execution. Tripled revenue and increased customer base by 60% through journey redesign and new digital formats.

Email Marketing CRM Segmentation Campaign Management Copywriting Event Marketing Webinars Analytics Customer Journey B2B Marketing B2C Marketing

Head of Digital

Greenpeace Nordic and Global

Jan 2016 - Dec 2019 (3 years 11 months)

Owned multi-country email and digital engagement programmes across Nordic markets and global stakeholder groups. Reduced operating costs by 50% through process redesign and automation.

Email Marketing CRM Segmentation Campaign Management Copywriting Supporter Experience Fundraising Automation Budget Management Stakeholder Management

Digital Intelligence Manager

Greenpeace

Jan 2014 - Dec 2015 (1 year 11 months)

Managed supporter and audience data from multiple sources, developing segmentation, research, dashboards, forecasting and journey analysis to guide campaign and lifecycle decisions.

Data Management Segmentation Dashboarding Forecasting Journey Mapping Reporting Analytics

Head of Marketing Growth

Greenpeace

Jan 2012 - Dec 2014 (2 years 11 months)

Designed and executed growth and lifecycle programmes including lead generation, email acquisition, nurture, re-engagement, retention, conversion and digital fundraising support.

Growth Marketing Lifecycle Marketing Lead Generation Email Marketing Marketing Automation Copywriting A B Testing Funnel Optimization Analytics

Digital Marketing Manager

Tele2

Jan 2009 - Dec 2012 (3 years 11 months)

Managed digital acquisition and lifecycle marketing for a major telecommunications brand, including customer databases, segmentation, automated communications, and campaign copy.

Digital Marketing Acquisition Lifecycle Marketing CRM Segmentation Automation Copywriting Digital Advertising Customer Journey Optimization

Marketing Strategist

Aples Communications and PR Agency

Jan 2007 - Dec 2009 (2 years 11 months)

Developed digital communication strategies, brand messaging and conversion-focused copy for multiple client accounts, adapting tone and propositions to different audiences and goals.

Digital Strategy Brand Messaging Copywriting Campaign Management Client Management Reporting Optimization