Open to opportunities

Sidsel löyche

@sidsellyche

Message

I deliver B2B technology campaigns, lead-generation content, and agile marketing projects.

United Kingdom

Message

What I'm looking for

I'm looking to deliver integrated B2B marketing campaigns, audience-focused content, and agile projects while collaborating closely with sales, creative teams, and international stakeholders.

Coordinate integrated B2B campaigns across websites, email, social media, blogs, video, events and offline collateral.

I build and update HubSpot website pages and landing pages, write audience-focused copy using AEO principles, and report email engagement to help sales teams shape follow-up activity. I also facilitate twice-weekly stand-ups and fortnightly sprint planning to keep campaign and content delivery moving.

Earlier knowledge in publishing, and retail-platform work includes leading creative teams, launching print and digital magazines, producing websites and campaigns, and adapting content for different audiences, brands, and channels.

Experience

Work history, roles, and key accomplishments

Current

Marketing Executive

Current

New Era Technology

Jan 2021 - Present (5 years 8 months)

Supports the Marketing Manager in developing and delivering annual marketing plans, coordinating digital and traditional marketing activity across website, email, social media, blogs, events, and video. Facilitates agile ceremonies and contributes to AEO optimisation initiatives.

B2B Technology Marketing Campaign Delivery Email Marketing HubSpot Website Management Landing Page Management AEO SEO Agile Ceremonies Agile Project Management Content Planning Repurposing Event Planning Promotion Internal Communications

Project Manager

Legal & General

Jan 2019 - Dec 2020 (1 year 11 months)

Delivered projects focused on reducing internal risk by analysing and improving security processes alongside a Security Operations Centre team. Managed creative deliverables and designed intranet pages and learning content to communicate complex cybersecurity information.

Project Management PMO Scrum Master Project Communication Engagement Stakeholder Coordination

Writer and Translator

Freelance

Jan 2018 - Dec 2018 (11 months)

Wrote articles and digital content for an online magazine and business websites, and translated and adapted content for different audiences while preserving meaning, tone, and purpose.

Writing Translation Content Adaptation Time Management

Project Manager and Magazine Editor

Miami Advertising Agency / Bulldog Media Group

Jan 2015 - Dec 2018 (3 years 11 months)

Planned and delivered a portfolio of marketing and creative projects, including websites, social media campaigns, branding, and events. Led a multidisciplinary team of eight and managed editorial planning for two magazines with significant print circulations.

Project Management Agile Budget Management Team Leadership Editorial Planning Client Communication Creative Direction

Project Manager

Marketplace Borås

Jan 2014 - Dec 2015 (1 year 11 months)

Managed the development and launch of Fashion Gallery, a shared workspace and retail platform for emerging fashion designers. Planned promotional campaigns and coordinated customer and membership events.

Project Management Campaigns Social Media Management Stakeholder Relations Event Coordination Presentation Skills