Siddharth Sahu

I’m a Growth Strategy Analyst focused on turning audience insights into measurable growth. At THE GROWTH PROJECT, I owned end-to-end content and audience strategy for YouTube channels, building frameworks that aligned with algorithms and improved performance fast.

I delivered concrete results—growing a combined subscriber base by 40K+ across 6 channels in 3 months, raising average video CTR from 3.2% to 5.8%. I also reduced the content production cycle from 14 days to 9 days by implementing sprint-based workflows across an 8-person cross-functional team.

I build analytics systems that help teams decide confidently. I created a proprietary channel analytics dashboard tracking 12 KPIs (retention curves, impression share, CTR, watch time), and I used it to identify and correct a systemic 2-minute audience-retention drop-off—restructuring narrative pacing to lift average view duration by 45 seconds (+22%).

I also bring performance marketing and research leadership experience. At DECKFLARE LLP, I authored high-conversion ad scripts that generated ₹18L+ in attributable pipeline revenue and reduced cost-per-lead by 30% through micro-segmentation analysis; as Enactus KIIT’s Research & Product Development Lead, I took the Navi Manzil mental health initiative from concept to deployment reaching 500+ beneficiaries across 8 districts.