Shyam Mundada

I've spent 6+ years driving performance marketing, growth, and large-scale user acquisition across e-commerce and agency environments. I manage Google Ads and Meta Ads budgets exceeding ₹60 Cr while focusing on scalable transaction growth and ROI.

I build full-funnel campaign strategies, from audience segmentation and campaign structures to optimization, reporting, and retargeting. My work spans Search, Display, Shopping, YouTube, Performance Max, and Meta campaign, ad set, and creative structures.

On a Google lead-generation project, I developed paid advertising strategies across Google and Meta, used A/B testing for creatives, placements, bids, and landing pages, and optimized live campaigns for CPA and ROAS. I also collaborated with the Amazon Pay team on offer positioning and tracking, remarketing funnels, and sales-lift dashboards.

I use Google Analytics, Google Tag Manager, CRM data, automation tools, and AI-powered marketing automation to turn campaign data into actionable insights. I work closely with designers, developers, sales, product, and marketing teams in Agile environments.