Open to opportunities

Shubhrali Ben

@shubhraliben

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Creative strategist and copywriter with a passion for impactful storytelling.

India

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What I'm looking for

I am looking for a role that values creativity, collaboration, and innovative storytelling.

I am a creative strategist and copywriter with extensive experience in developing compelling brand messaging and content strategies. My work has spanned various industries, including B2B lead generation for brands like Amazon Pay and EdgePetrol. I excel in crafting data-backed scripts, newsletters, and email campaigns tailored to diverse buyer journeys, ensuring alignment with evolving brand objectives.

As a Communications Manager and Creative Lead, I have strengthened media relations and enhanced client visibility through strategic outreach. My academic background in Journalism and Mass Communication, combined with hands-on experience in project management and team leadership, allows me to deliver high-quality visual content and ensure on-time project delivery. I thrive in dynamic environments where I can leverage my skills in copywriting, art direction, and brand strategy to create impactful narratives.

Experience

Work history, roles, and key accomplishments

Senior Copywriter

Essentialslab

Jan 2025 - Present (9 months)

Developed copy and content strategies to drive B2B lead generation and reinforce long-term brand positioning. Wrote data-backed scripts, newsletters, and email campaigns tailored to buyer journeys across diverse touch points.

Copywriting Brand Strategy Content Strategy Email Marketing B2B Marketing

Communications Manager and Creative Lead

Arting Out Loud

Jan 2021 - Present (4 years 9 months)

Crafted compelling brand messaging, strengthened media relations, and enhanced client visibility through strategic outreach. Developed content strategies, analysed performance metrics, and refined communication for engagement and consistency.

Messaging Strategy Media Relations Content Strategy Performance Analysis Team Leadership

Assistant Director, Cinematographer and Scenarist

Project Green You, German Foreign Ministry

Jan 2020 - Present (5 years 9 months)

Researched and documented the cultural and ecological crisis of Ganga pollution, crafting a visually compelling narrative to drive awareness and stakeholder action. This multidisciplinary experience involved extensive research and visual storytelling.

Research Scenarist Visual Storytelling Environmental Awareness Stakeholder Engagement

Psychology Intern

Youth For Mental Health

Researched mental health issues during COVID and developed a module to combat stress and behavioural changes during quarantine. This involved in-depth psychological research and practical module development.

Psychology Module Development

Photographer

Uttar Pradesh Tourism

Exhibited cultural highlights of UP's capital through a myriad of photographs depicting the same. Recognized as the government certified youngest photographer and exhibitor on World Tourism Day.

Photography Visual Arts

Humanities Intern

Women Empower Humanities - University of Pennsylvania

Participated in a fellowship program with international professors and exchange students, engaging in daily deliberations on global issues. Culminated in the submission of a research paper.

Research Humanities Global Issues Cross Cultural Communication

Education

Degrees, certifications, and relevant coursework

Universitat Autònoma de Barcelona

Summer Programme, Innovation and Entrepreneurship

Participated in the Innovation and Entrepreneurship Summer Programme. Gained insights into entrepreneurial strategies and innovative practices.

Bennett University

BA (Hons), Journalism and Mass Communication

Completed a Bachelor of Arts (Honours) in Journalism and Mass Communication. Developed strong skills in communication, media relations, and content strategy.

University of Pennsylvania

Internship, Humanities

Participated in a fellowship program with international professors and exchange students. Engaged in daily deliberations on global issues, culminating in the submission of a research paper.