Open to opportunities

Diya Biju

@diyabiju

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Creative copywriter transforming cultural insight into timely, human-first brand narratives.

India

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What I'm looking for

I’m looking for creative roles where I can lead insight-driven copy and campaigns, collaborate cross-functionally, and work on culturally relevant storytelling with growth and creative ownership.

I’m a creative copywriter who turns cultural observation into memorable brand stories, with experience crafting social, video, and campaign copy for brands like Gillette Venus, Old Spice India, Nykaa Man, eBay and Comedy Central. I lead idea-to-execution work—insight-led brainstorms, scripts, shoots and final delivery—ensuring concepts stay native, honest, and audience-first.

I’ve worked across agencies and in-house studio teams, handling multiple brands concurrently while partnering closely with designers, strategy, and client teams. My strengths are creative writing, consumer research, trend decoding and making influencer activations feel authentic, all while maintaining attention to detail and adaptability under tight timelines.

Experience

Work history, roles, and key accomplishments

Current

Copywriter

Current

Sociowash Network

Apr 2024 - Present (1 year 9 months)

Conceptualised and executed culturally-rooted campaigns and scripts for brands like Old Spice and Nykaa, ensured native-sounding influencer integrations, and managed ideas through insight-led brainstorms to final delivery.

Copywriting Trend Analysis Influencer Collaboration Content Strategy Social Media Campaign Execution

Junior Copywriter

Futuready Media

May 2023 - Apr 2024 (11 months)

Produced social, web and ad copy and scripted videos for multiple B2B and B2C brands, conducted deep consumer and competitor research, and collaborated with design and strategy to deliver cohesive creatives.

Copywriting Research Content Strategy Social Media

Social Media Marketer

The Zoom Studios

Jan 2021 - Oct 2022 (1 year 9 months)

Developed and maintained content calendars and analyzed sponsored campaigns to generate audience insights and optimize social content performance.

Social Media Marketing Campaign Analysis Digital Marketing Analytics Content Creation Performance Optimization

Education

Degrees, certifications, and relevant coursework

Sophia College (Autonomous), Mumbai

Bachelor of Arts, Strategic Communication

Grade: 7.86 CGPA

Completed a Bachelor of Arts in Strategic Communication with a focus on communication strategy and media; graduated with a 7.86 CGPA.

Royal College of Commerce, Science, and Arts, Mira Road

Higher Secondary Certificate, Higher Secondary (Class 12)

Grade: 67.2%

Completed higher secondary (12th) under the Maharashtra State Board with subjects including Maths, Economics, Physics, Chemistry, English, French, and Environmental Education.