At NielsenIQ, I manage end-to-end research engagements for FMCG clients including Reckitt, Unilever, P&G, Nestlé and Henkel. I synthesize data from multiple sources into recommendations that contributed to an approximately 10% increase in category sales.
I analyze consumer behavior and category trends across FMCG and retail, and perform ETL and validation on data from external vendors. I review more than 15 deliverables a month while maintaining over 98% data accuracy.
I built an Excel-based quality tracker that reduced rework by approximately 20%. I also built a centralized repository of decks, knowledge transfers and SOPs to improve access to research know-how.
I’ve led and mentored junior associates and trained employees across teams on multi-vendor data handling. My work has been recognized with four performance awards, and I was promoted to Senior Research Associate within 18 months.
