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@vaibhavrakshak
Data-driven market research analyst with expertise in analytics.
I am a dedicated market research analyst with a strong foundation in data analysis and a passion for uncovering insights that drive business decisions. With a Master’s in Business Administration and a Bachelor’s in Computer Application, I have honed my skills in both qualitative and quantitative research methodologies. My experience spans across various industries, where I have successfully led projects that have significantly impacted marketing strategies and operational efficiencies.
At K C Overseas Pvt Ltd, I conducted extensive market research, collaborating with cross-functional teams to refine targeting strategies based on data-driven insights. My role as a Data Acquisition Lead at Kantar International allowed me to design cost-effective data acquisition methods, delivering over 12 projects monthly while maintaining high-quality standards. I pride myself on my ability to manage relationships with stakeholders and vendors, ensuring that all projects are completed on time and within budget.
Throughout my career, I have developed a robust skill set that includes proficiency in Excel, Power BI, and SQL, alongside strong capabilities in report writing and stakeholder management. I am committed to continuous learning and professional development, as evidenced by my certifications in Data Fundamentals, Python, and Advanced Excel. I am eager to leverage my expertise to contribute to innovative projects and drive impactful results.
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Work history, roles, and key accomplishments
K C Overseas Pvt Ltd
Jan 2024 - Present (1 year 10 months)
Conducted primary and secondary research, including surveys, in-depth interviews, and competitor analysis, to identify market trends. Collaborated with marketing and sales teams to refine targeting strategies based on research insights and analyzed large datasets using Excel to derive student behavior insights.
Kantar International
Mar 2023 - Present (2 years 8 months)
Designed and executed cost-effective data acquisition methods, significantly reducing operational expenses. Successfully delivered over 12 projects monthly, both qualitative and quantitative, ensuring 100% on-time completion without compromising data quality.
Genpact India Pvt. Ltd.
Jun 2022 - Present (3 years 5 months)
Reviewed and moderated user-generated content, including text, images, and videos, to ensure compliance with platform policies and legal standards. Identified and escalated harmful content, such as hate speech, violence, and misinformation, maintaining a safe online environment.
Hexaware Technologies
Jul 2019 - Present (6 years 4 months)
Designed and implemented quality control frameworks for operational processes, achieving over 95% accuracy in deliverables. Conducted root cause analysis on operational defects, reducing errors by 15% through corrective action plans.
Market Research Companies(IMRB, GFK, TNS, Hansa)
Jul 2018 - Present (7 years 4 months)
Led end-to-end quantitative and qualitative research projects for clients in FMCG, healthcare, and BFSI sectors. Managed fieldwork operations, ensuring data collection adhered to ISO 20252 standards and minimized bias.
Degrees, certifications, and relevant coursework
Masters of Business Administration, Business Administration
Pursued a Master of Business Administration degree, gaining advanced knowledge in business management, strategy, and leadership. Developed skills in various business functions, preparing for leadership roles in the industry.
Bachelor of Computer Application, Computer Application
Completed a Bachelor of Computer Application, focusing on fundamental concepts of computer science and applications. Acquired skills in programming, software development, and data management.
Software and tools used professionally
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