At EAST WEST ADVERTISING (EWA), I led regional B2B technology marketing programs for enterprise brands and channel partners across the Middle East and North Africa. I expanded digital campaign delivery from 4 to 24 campaigns per quarter and regional coverage from 2 to 7 countries.
I independently managed 100+ LinkedIn Ads campaigns for HPE, IBM and their partner ecosystems, including campaigns for HPE GreenLake, HPE Aruba and IBM Instana. Across my work at EWA, I managed client marketing investments of up to US$500,000 annually and improved project profit margins from approximately 30–32% to 40%.
Before EWA, I led business operations, client relationships and marketing execution at SHREYANSH INNOVATIONS, then managed marketing and operations across MANYAVAR’s seven-store retail network. I hold an MBA in Marketing from Symbiosis and completed Digital Marketing & Analytics at Indian School of Business.
