At Assembly Global, I manage a $3M annual Amazon retail media portfolio across US, EU and Middle East marketplaces. I plan and launch Sponsored Products, Brands and Display campaigns, using Skai for bid management and Jungle Scout for research.
I built reporting frameworks, trackers and SOPs that automated routine work, reduced campaign errors and improved delivery. I also lead and coach a team of three specialists.
At Amazon, I owned a $3M+ annual portfolio of 10+ advertisers across EU, US, Canada and MENA, delivering 25%+ quarterly revenue growth through campaign strategy and performance analysis. I led QBRs with senior stakeholders and turned recurring advertiser pain points into product feedback that drove a 12% increase in advertiser spend.
Earlier, as an Ads Campaign Specialist at Amazon, I managed a $1M+ annual advertising portfolio for MENA advertisers and optimized campaign structures, keywords, bids, budgets and targeting. At MOBTEXTING, I planned and executed digital campaigns across SEO, email, social and content.
