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rupali tripathy

@rupalitripathy

Brand marketer at HDFC Bank who handled branding for partnerships and product portfolios, including SmartEMI and EASYEMI on Cards.

India

Message

At HDFC Bank, I handled branding for alliances, partnerships, and product portfolios including Loan On Credit Card, SmartEMI, and EASYEMI on Cards. Most recently, I led content strategy, event marketing, and narrative building for ImagiNxt - India's Festival of Innovation & Technology.

Across agencies, corporates, and startups, I’ve worked with brands including Verizon Business, ABB India, Reliance Jewels, and ImagiNxt across PR, brand marketing, and strategic communication. I’m interested in storytelling, consumer behaviour, perception, and how attention works.

Experience

Work history, roles, and key accomplishments

Content Supervisor

ImagiNxt

Oct 2025 - Jun 2026 (8 months)

Leading content strategy, event marketing, and narrative building for ImagiNxt - India's Festival of Innovation & Technology, shaping how the brand shows up across social and digital platorms.

Event Marketing Event Management Narrative Development Account Management Client Management Client Relationships Content Marketing Content Strategy Content Development Brand Management Brand Strategy Public Relations

Brand Marketing Consultant

HDFC Bank

Apr 2024 - Sep 2025 (1 year 5 months)

Handling branding for alliances and partnerships along with product portfolios of Loan On Credit Card, SmartEMI, EASYEMI on Cards & Consumer Loan.

Brand Management Vendor Relations Vendor Management Content Strategy Brand Strategy BFSI Sales

Senior Account Executive

White Rivers Media

Jun 2023 - Jan 2024 (7 months)

Managing client relations & co-ordination for Reliance Jewels, internal stakeholder management & mentoring juniors in my team, as we worked on the digital marketing mandate for the brand.

Client Relations Client Management Account Management Brand Management Campaign Strategy Campaign Execution Brand Strategy Digital Marketing Content Marketing Content Strategy

Junior Associate - Client Experience

Weber Shandwick

Jul 2022 - Apr 2023 (9 months)

B2B Tech clients included Verizon Business (Telecom, Cybersecurity and Enterprise 5G) and ABB India (Electrification, Robotics automation, Process automation and Motion solutions across industries)
Responsibilities included understanding the client's operations and goals, managing interactions with the media, drafting press releases/press notes, making media presentations.

Public Relations Press Release Writing Media Relations Content Writing Press Materials Press Relations Client Management Client Relations Content Strategy Media Strategy Event Coordination

Brand Strategy Consultant

The Talented Indian

Mar 2022 - Jul 2022 (4 months)

As a brand strategist, I was handling the digital presence of three clients from distinct sectors. Further, I led a team and was responsible for the social media strategy of TTI's own brand page and social media. apart from that, I also worked on website and social media strategy for a healthcare organisation as well as a luxury sweet brand.

Creative Consultant

The Talented Indian

Jun 2021 - Mar 2022 (9 months)

My internship responsibilities include working on various social media projects and campaigns. Apart from that, I also work closely with the team to build and execute the social media strategy through competitive research by capturing and analyzing the appropriate social data/metrics, insights and best practices.

Strategy Consultant

JUGNUCRAFT

Dec 2021 - Jan 2022 (1 month)

As a content strategist, I was responsible for the Creative & Content Strategy for the launch campaign of a client in the fashion-entertainment Industry.

Content Strategist

Marketing Mojito

Aug 2021 - Sep 2021 (1 month)

As a content strategist, I was responsible for creating the content calendar for a client in the health and fitness industry. Further, I was also assigned the task of website copywriting for another client in the hospitality sector. Along with this, I also wrote blog articles for a client in the digital marketing space.

Content Writer

The Talented Indian

Oct 2020 - Apr 2021 (6 months)

I wrote a variety of articles which included artists' interviews, promotional articles, editorial pieces and more. SEO and content marketing strategy were also a part of my internship.

Media Intern

Spherule Foundation

Jan 2021 - Feb 2021 (1 month)

My duties involved writing project reports, editing case studies, creating educational videos for their 'Instashala' initiative and reviewing videos before they were published.