Shradha Kedia
@shradhakedia
Customer-focused business development leader driving revenue growth and scalable sales processes.
IndiaWhat I'm looking for
I am a business development and customer engagement professional with 5+ years of experience across B2B and B2C sales, account management, and client relationship growth. I consistently use data-driven strategies, CRM automation, and targeted outreach to exceed revenue targets and improve conversion rates.
At Bhanzu I closed ₹50L+ through consultative selling, increased average deal size by 25% year-over-year, and built a scalable outreach playbook adopted across three regions. I refined CRM workflows and segmentation strategies, boosting MQL-to-SQL conversion by 22% and tripling response rates for targeted campaigns.
I mentor and onboard new sellers, reduce ramp time, and collaborate cross-functionally to meet SLAs and improve funnel performance. I bring expertise in GTM planning, forecasting, pipeline management, and CRM tools to drive predictable revenue and customer retention.
Experience
Work history, roles, and key accomplishments
Business Development & Customer Engagement Manager
Bhanzu
Nov 2024 - Present (1 year 2 months)
Closed ₹50L+ in revenue through consultative selling, increased average deal size 25% YoY, and consistently achieved 120%+ of revenue targets while building scalable outreach playbooks adopted across 3 regions.
Business Development Executive
Staggart Continuum
Jun 2023 - Oct 2024 (1 year 4 months)
Generated 5,000+ qualified leads improving top-of-funnel conversion 15% and optimized GTM strategy to enhance sales productivity 29% and marketing ROI 34% through improved automation and targeting.
AMReviewed and rated content for relevance and search accuracy, identified content trends and improved filtering systems to enhance user experience.
Sales & Marketing Associate
Trimurti Chemical Industries
Aug 2020 - Sep 2021 (1 year 1 month)
Increased sales 20% through innovative packaging and product positioning and maintained distribution while launching campaigns during pandemic lockdowns.
Education
Degrees, certifications, and relevant coursework
ISICFAI Business School
Postgraduate Programme in Management, Marketing
Postgraduate Programme in Management with a marketing specialization completed in May 2020.
KUKIIT School of Management, KIIT University
Bachelor of Business Administration, Business Administration (Marketing)
Bachelor of Business Administration with a focus on marketing completed in May 2017.
Delhi Public School, Kalinga
AISSCE (CBSE), Secondary Education
Completed AISSCE (CBSE Class 12) in May 2014.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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