shraddha tunk
@shraddhatunk
Results-driven Agile and digital marketing analyst delivering revenue growth through data-led PPC and analytics.
IndiaWhat I'm looking for
I’m a results-driven professional with 5+ years of cross-functional experience across project coordination, digital marketing analytics, and scale operations. I bring a proven ability to manage enterprise-level projects, streamline workflows, and turn data into actionable outcomes.
In my current role as a Senior Analyst at WNS (part of Capgemini), I manage end-to-end PPC campaigns for 500+ clients and agencies across Google Search, Maps, YouTube, and App networks. I’ve driven D2C e-commerce expansion with up to 400% revenue growth by optimizing for ROAS and ROI, while scaling enterprise B2B performance and MQL generation.
Previously, as a Digital Marketing Analyst at MarketStar, I onboarded and retained 200+ clients through proactive consulting and strategic networking. I improved client acquisition and account health by analyzing and optimizing campaign KPIs, reducing CPC, and expanding brand visibility and sales growth by 200%.
Earlier in my career, I led process re-engineering as a Project Coordinator at Infosys, consolidating workflows across 10 departments and reducing administrative paperwork by 75%. I’m also a Certified Scrum Master (CSM) skilled in Agile ceremonies, stakeholder communication, and data-driven problem-solving to ensure compliance, quality standards, and operational momentum.
Experience
Work history, roles, and key accomplishments
Manage end-to-end PPC campaigns for 500+ clients and agencies across Google Search, Maps, YouTube, and app networks, optimizing for ROAS and ROI. Drive D2C growth up to 400% revenue growth, support B2B MQL scaling, and deliver executive dashboards for transparent ROI tracking.
Digital Marketing Analyst
MarketStar
Jul 2024 - Jan 2025 (6 months)
Spearheaded client acquisition and account management, onboarding and retaining 200+ clients through consulting and strategic networking. Analyzed and optimized multi-channel campaign KPIs to reduce CPC, improve targeting, and grow brand visibility and sales.
Led process re-engineering to consolidate end-to-end service workflows across 10 cross-functional departments, reducing administrative paperwork by 75%. Tracked project health, performance metrics, resource allocation, and facilitated Agile ceremonies to ensure delivery against timelines, budgets, and milestones.
Reviewed high-volume public digital content to ensure adherence to platform policies, safety guidelines, and data integrity. Investigated and resolved user-reported and system-flagged violations while exceeding daily SLAs and partnering with product teams to improve moderation approaches.
Backend Support Executive
SYKES
Apr 2020 - Jul 2021 (1 year 3 months)
Managed back-office operations, content management, and digital asset coordination in the UK food delivery sector. Resolved customer inquiries and order escalations, maintained CSAT, and ensured platform data integrity by updating menus and commercial information.
Education
Degrees, certifications, and relevant coursework
Dewan Bahadur Padmarao Mudaliar Degree College for Women
Bachelor of Commerce, Commerce
2016 - 2020
Grade: GPA: 6.9/10 (69%)
Earned a B.Comm (Bachelor of Commerce) from 2016 to 2020, with a GPA of 6.9/10 (69%).
Kasturba Gandhi Junior College for Women
Intermediate, Intermediate (CEC)
2014 -
Grade: 54.7%
Completed Intermediate (CEC) with a score of 54.7%.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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