peelajyotsna rao

I've managed end-to-end Google Ads, SA360, Bing, and Apple Ads campaigns at Cybage Software, overseeing monthly budgets up to approximately $500K. I increased CTR by 35%, reduced CPA by 28% in three months, and improved conversions by 15% for a key e-commerce client.

I use keyword research, A/B testing, creative copy optimization, dashboards, and QA processes to turn campaign data into actionable improvements. My QA implementation reduced setup errors by 40%, while my reporting helps stakeholders adjust campaigns against clear KPIs.

Previously, at Google Operations Center, I supported QA testing and search-campaign optimization, improved account-process efficiency by 20%, and delivered ROI insights using Excel pivot tables and Google Analytics. At Cognizant, I developed paid search strategies for healthcare and real-estate clients that delivered an average 30% lift in conversions.

I've also handled client campaign queries at Genpact and mentored around 20 junior analysts on PPC best practices and platform troubleshooting. I'm a certified digital marketing and Scrum professional who connects cross-channel media planning with business objectives.