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Shoba ASA
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Shoba A

@shobaa

Business Support Lead at AP Digital Media Sdn Bhd, securing event permits and preparing compliant national contract tender submissions.

Malaysia
Message

At AP Digital Media Sdn Bhd, I handle client invoicing and payment processing, secure municipal permits and regulatory licenses for corporate events, and prepare documentation for national contract bid tenders.

At Coinmetro, I supported users of a crypto trading platform with account, deposit, withdrawal, and KYC issues, escalating fraud, security, and AML-sensitive cases. Earlier, at MyGroser, I handled customer inquiries and complaints and contributed to populating the product inventory for the website and app.

Experience

Work history, roles, and key accomplishments

DB

Outlet Manager

Drift Dining and Bar

Jan 2018 - Dec 2019 (1 year 11 months)

Managed outlet operations with focus on front-line customer service, staff training, scheduling, and operational administration.

TM

Assistant Manager (Merchandising / Corporate Sales & Marketing)

Tradewinds Premium Goods / Harrods Malaysia

Jan 2013 - Dec 2018 (5 years 11 months)

Managed merchandising and corporate sales and marketing activities, focusing on customer service and operational administration.

HK

Duty Manager

Harrods Café KLCC

Jan 2012 - Dec 2013 (1 year 11 months)

Oversaw café operations, ensuring front-line customer service and staff coordination.

GR

Restaurant Manager

Grandko Restaurants

Jan 2010 - Dec 2011 (1 year 11 months)

Managed restaurant operations with focus on customer service, staff training, and scheduling.

CB

Restaurant Manager

Chili's Malaysia (TAS Leisure Sdn Bhd)

Jan 2008 - Dec 2010 (2 years 11 months)

Managed restaurant operations with focus on customer service, staff training, and scheduling.

KC

Sales Administrative Assistant

Kuala Lumpur Convention Centre

Jan 2005 - Dec 2007 (2 years 11 months)

Provided sales administrative support, handling documentation and operational tasks.

Education

Degrees, certifications, and relevant coursework

Victoria University logoVU

Victoria University

Bachelor of Business, Marketing

Bachelor of Business with a focus on Marketing from Victoria University, Australia, completed in 2025.

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