Sasitorn Panichawong

Managed customer service operations for a travel agency, focusing on digital marketing and business strategy. Led project management for customer service device protection, utilizing AI forecasting to meet KPIs. Developed training programs and quality assurance metrics.

Enhanced long-term customer service strategies across multiple channels. Collaborated with workforce management for manpower forecasting and managed BPO and in-house teams to drive contact center improvements.

Focused on operational labelling processes, ensuring quality and efficiency in customer service operations. Engaged in model optimization and user behavior analysis to enhance service delivery.

Led a team to achieve daily, monthly, and quarterly KPIs. Conducted data analysis for business reviews and provided coaching and feedback for team improvement.

Specialized in Google Ads for large customer sales, optimizing campaigns and providing product support. Managed inbound support channels and sales.

Handled inbound calls for travel reservations and support, coordinating with airlines and managing emergency escalations.

Grade: Second-Class Honours

Studied Animal Sciences with a focus on animal husbandry and agricultural technology. Graduated with Second-Class Honours. Gained experience in Google Ads and social media management.

Completed a Cooperative Internship where I handled inbound calls for travel reservations, sales, and support, coordinating with airline headquarters and managing emergency escalations.