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Shiva Sankar

@shivasankar

Performance Marketing Executive at Drize managing Google and Meta Ads campaigns, with past campaigns reducing cost-per-lead by 23%.

India

Message

At Drize, I manage and optimize monthly ad spend across Meta Ads and Google Ads, focusing on lead generation, cost efficiency, and ROI. I test audiences, creatives, and campaign strategies, then monitor metrics such as CPL, CPC, conversion rate, CAC, and ROAS.

At Sri Raghavendra Decors and Events, I managed paid campaigns for a B2C events business and optimized audience targeting and keyword research. A/B testing, audience refinement, and bid optimization helped reduce cost-per-lead by 23%.

Earlier, I supported paid advertising campaigns at Media 3 and completed practical training in SEO, SEM, Meta Ads, and Google Ads at Brand Monk Academy. My work includes conversion tracking and analysis using GA4 and Google Tag Manager.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Executive

Current

Drize

May 2026 - Present (5 months)

Managed and optimized monthly ad spend across Meta Ads and Google Ads, focusing on lead generation and ROI. Conducted A/B testing and monitored key performance metrics to improve campaign efficiency.

Meta Ads Google Ads A B Testing Lead Generation Conversion Tracking Performance Analytics Budget Management ROI Optimization ROAS CPL CPC CTR CAC

Digital Marketing Executive

Sri Raghavendra Decors and Events

Jun 2025 - Apr 2026 (10 months)

Managed end-to-end customer acquisition campaigns across Google Ads and Meta Ads for a B2C events business, reducing customer acquisition cost by 18-23%. Executed A/B testing and monitored real-time campaign performance using GA4 and Meta Ads Manager.

Google Ads Meta Ads A B Testing Audience Targeting Keyword Research GA4 Meta Ads Manager Budget allocation CPL ROAS CTR CPC

Digital Marketing Executive (Intern)

Media 3

Mar 2025 - Apr 2025 (1 month)

Supported paid advertising campaign management across Google Ads and Meta Ads for multiple client accounts. Conducted keyword research using Google Keyword Planner to enhance campaign performance.

Google Ads Meta Ads Keyword Research Google Keyword Planner Campaign Management CPC Optimization

Digital Marketing Executive (Intern)

Brand Monk Academy

Jan 2025 - Feb 2025 (1 month)

Completed hands-on training in SEO, SEM, Meta Ads, and Google Ads through live projects. Assisted in keyword research, on-page optimization, and technical SEO activities.

SEO SEM Meta Ads Google Ads Keyword Research On Page SEO Technical SEO