At Digimaniac (Digital Marketing Institute), I planned, executed, and monitored paid advertising campaigns on Google Ads and Meta Ads. I managed lead generation campaigns to support business acquisition goals.
I researched keywords, segmented audiences, and analyzed competitors to improve targeting. I also monitored campaign performance and adjusted bids and targeting based on the results.
I assisted with conversion tracking using Google Tag Manager and Google Analytics 4, and tested ad creatives, headlines, copy, and audience segments. I created performance reports to track KPIs and worked with creative teams on campaign-aligned ad copy and visuals.
