At DigiManiac, I manage Meta and Google Ads campaigns for education, generating 500+ qualified leads and contributing to 50+ course admissions. I work on audience testing, creative optimization, and CPL-focused campaign strategies.
I set up Meta campaigns from scratch, including Custom Audiences, Lookalike Audiences, retargeting, and conversion campaigns. For Google Search and Display, I handle keyword research, match types, negative keywords, and conversion tracking.
I implemented GA4 and Google Tag Manager tracking to measure leads, conversions, and campaign performance. I also conduct competitor research and develop ad creatives and copy.
In client projects, I managed Meta Ads for Leela Grand Resort & Banquet, generating 504+ leads with a lowest CPL of ₹109.65. For Zvezda – The Luxury Salon, I generated 180+ leads, including 65+ qualified leads, through awareness, lead generation, and engagement campaigns.
