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SM@shivanimishra
Data-driven marketing professional with expertise in SEO and digital strategy.
SingaporeI am a results-oriented marketing professional with over five years of experience in driving growth through strategic SEO, social media campaigns, and influencer marketing. My expertise lies in developing and executing content strategies that enhance engagement and brand positioning, leveraging tools like Google Analytics, SEMrush, and Tableau for data-driven decisions.
In my current role as Assistant Manager, Marketing at UTI International Ltd, I have successfully designed annual marketing plans that focus on strategic growth and customer engagement. I improved website traffic by 60% and domain authority by 2 points through SEO-driven blog content. My campaigns have boosted brand visibility and sales, including a 10% increase in lead generation. I also introduced customer feedback mechanisms to refine strategies and enhance user satisfaction.
Previously, as a Senior Executive, Marketing at Rice Fields Pte Ltd, I created and implemented marketing strategies that increased product adoption by 7% and elevated brand presence. I managed multi-platform campaigns, optimizing creative and messaging for diverse audience segments. My efforts strengthened collaboration with sales teams, ensuring seamless integration of marketing efforts. I also initiated social media revamps, aligning content with brand objectives and audience interests.
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Work history, roles, and key accomplishments
UTI International Ltd
Jul 2023 - Present (2 years 4 months)
Designed and executed annual marketing plans focusing on strategic growth and customer engagement. Managed SEO-driven content, improving website traffic by 60%. Launched targeted campaigns that increased brand visibility and lead generation by 10%. Analyzed campaign metrics for strategic refinements and piloted initiatives for new regional markets.
Rice Fields Pte Ltd
Sep 2022 - Jan 2023 (4 months)
Created and implemented marketing strategies that increased product adoption by 7%. Managed multi-platform campaigns and designed promotional materials. Strengthened collaboration with sales teams and monitored campaign performance metrics for strategic planning.
Sony Music Entertainment Pvt Ltd
Oct 2020 - May 2022 (1 year 7 months)
Grew social media reach by 400% through content innovation and influencer partnerships. Led digital marketing campaigns achieving a 200% increase in video views. Designed strategies for Instagram and YouTube, boosting engagement by 3X.
LeaderCare Finances
Jun 2017 - Apr 2018 (10 months)
Enhanced online presence through targeted campaigns and influencer collaborations, driving a 10% increase in leads. Organized promotional events and conducted competitor analysis to inform branding strategies.
Divya Bhaskar (DB Corp)
Sep 2015 - Feb 2017 (1 year 5 months)
Conducted in-depth competitor and market analyses to identify opportunities for brand differentiation. Supported rebranding initiatives and created comprehensive market intelligence reports.
Drshti Strategic Services
May 2014 - Aug 2014 (3 months)
Assisted in creating detailed questionnaires and conducted focus groups to gather qualitative data. Prepared research reports and developed frameworks to explore consumer behavior.
Degrees, certifications, and relevant coursework
Master of Business Administration, Business Administration
2018 - 2020
Grade: 85%
Completed a Master of Business Administration with a focus on marketing strategies and consumer behavior. Developed skills in data analysis and market research techniques, preparing for a career in marketing and business development.
Bachelor of Technology, Technology
Grade: 100%
Pursued a Bachelor of Technology, gaining foundational knowledge in technology applications and their impact on business. Engaged in various projects that enhanced technical and analytical skills.
Software and tools used professionally
SingaporeYou can contact Shivani and 90k+ other talented remote workers on Himalayas.
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