Open to opportunities

Shivani Mishra

@shivanimishra

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Data-driven marketing professional with expertise in SEO and digital strategy.

Singapore

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What I'm looking for

Seeking a role that combines creativity with data-driven strategies to drive business growth in a collaborative and innovative environment.

I am a results-oriented marketing professional with over five years of experience in driving growth through strategic SEO, social media campaigns, and influencer marketing. My expertise lies in developing and executing content strategies that enhance engagement and brand positioning, leveraging tools like Google Analytics, SEMrush, and Tableau for data-driven decisions.

In my current role as Assistant Manager, Marketing at UTI International Ltd, I have successfully designed annual marketing plans that focus on strategic growth and customer engagement. I improved website traffic by 60% and domain authority by 2 points through SEO-driven blog content. My campaigns have boosted brand visibility and sales, including a 10% increase in lead generation. I also introduced customer feedback mechanisms to refine strategies and enhance user satisfaction.

Previously, as a Senior Executive, Marketing at Rice Fields Pte Ltd, I created and implemented marketing strategies that increased product adoption by 7% and elevated brand presence. I managed multi-platform campaigns, optimizing creative and messaging for diverse audience segments. My efforts strengthened collaboration with sales teams, ensuring seamless integration of marketing efforts. I also initiated social media revamps, aligning content with brand objectives and audience interests.

Experience

Work history, roles, and key accomplishments

Current

Assistant Manager, Marketing

Current

UTI International Ltd

Jul 2023 - Present (1 year 10 months)

Designed and executed annual marketing plans focusing on strategic growth and customer engagement. Managed SEO-driven content, improving website traffic by 60%. Launched targeted campaigns that increased brand visibility and lead generation by 10%. Analyzed campaign metrics for strategic refinements and piloted initiatives for new regional markets.

SEO Content Strategy Campaign Management Data Analysis Marketing Automation Customer Engagement Brand Strategy Team Collaboration

Senior Executive, Marketing

Rice Fields Pte Ltd

Sep 2022 - Jan 2023 (4 months)

Created and implemented marketing strategies that increased product adoption by 7%. Managed multi-platform campaigns and designed promotional materials. Strengthened collaboration with sales teams and monitored campaign performance metrics for strategic planning.

Marketing Strategy Campaign Management Collaboration Performance Metrics Social Media Marketing

Consultant, Marketing

Sony Music Entertainment Pvt Ltd

Oct 2020 - May 2022 (1 year 7 months)

Grew social media reach by 400% through content innovation and influencer partnerships. Led digital marketing campaigns achieving a 200% increase in video views. Designed strategies for Instagram and YouTube, boosting engagement by 3X.

Social Media Marketing Influencer Marketing Content Creation Digital Strategy Campaign Management Brand Partnerships Video Marketing

Consultant, Marketing

LeaderCare Finances

Jun 2017 - Apr 2018 (10 months)

Enhanced online presence through targeted campaigns and influencer collaborations, driving a 10% increase in leads. Organized promotional events and conducted competitor analysis to inform branding strategies.

Online Marketing Influencer Collaboration Lead Generation Competitor Analysis Brand Strategy Customer Engagement

Associate, Market Research

Divya Bhaskar (DB Corp)

Sep 2015 - Feb 2017 (1 year 5 months)

Conducted in-depth competitor and market analyses to identify opportunities for brand differentiation. Supported rebranding initiatives and created comprehensive market intelligence reports.

Market Research Competitor Analysis Consumer Insights Data Analysis

Intern, Market Research

Drshti Strategic Services

May 2014 - Aug 2014 (3 months)

Assisted in creating detailed questionnaires and conducted focus groups to gather qualitative data. Prepared research reports and developed frameworks to explore consumer behavior.

Market Research Data Collection Focus Groups Report Preparation consumer behavior

Education

Degrees, certifications, and relevant coursework

Ganpat University

Master of Business Administration, Business Administration

2018 - 2020

Grade: 85%

Completed a Master of Business Administration with a focus on marketing strategies and consumer behavior. Developed skills in data analysis and market research techniques, preparing for a career in marketing and business development.

Symbiosis International University

Bachelor of Technology, Technology

Grade: 100%

Pursued a Bachelor of Technology, gaining foundational knowledge in technology applications and their impact on business. Engaged in various projects that enhanced technical and analytical skills.