At ICICI Bank, I lead enhancements for InstaBIZ, a corporate mobile banking app, and manage product development across enterprise features. I introduced Smartlock for instant account-security controls, reducing customer support and branch visits by 22%.
For the InstaBIZ 3.0 merchant experience, I led discovery and execution, working with Design on collection flows and a simplified UX framework. I also launched real-time merchant notifications and improved settlement experiences for merchants.
I use customer feedback and analytics to identify payment funnel friction; this work helped lift transaction NPS from 52 to 76. Earlier, at Fundcorps, I worked on product strategy and targeted growth experiments that improved conversion rates by 33%.
