bizza srilatha

Led platform revamp to shift from service-led to B2B self-serve, improving feature discoverability by 35%, page load speed by 95%, and reducing support tickets by 70% while improving sprint accuracy from 50% to 80%.

Established departmental budgeting and invoice management, reducing costs by 15% and accelerated collections; optimized HR and finance processes to improve efficiency by 60% and scale headcount from 25 to 50.

Conducted root-cause and scenario analyses to improve FLS productivity and optimized R&R contests, delivering INR 1.2 Cr annual savings and contributing to 10% topline growth via ticket-size adjustments.

Built KPI dashboards and monthly review decks for leadership, led competitive benchmarking, and developed bancassurance renewal roadmap to achieve >80% first renewals.

Authored PRDs and wireframes for two cash-management features projected to increase adoption by 10% and designed a cash deposit flow for corporates estimated to generate INR 16 L annual revenue.

Sourced/disbursed INR 50 Cr+ in retail loans and secured INR 20 Cr+ in deposits, managed branch operations with 99% accuracy, and migrated 35% customers to digital channels increasing digital transactions by 80%.

Completed MBA at the Indian Institute of Management Bangalore in 2020 focused on management and strategy.

Completed Bachelor of Technology at IIT Roorkee in 2013 with a focus on engineering principles and technical problem solving.