At Yes Bank, I own the end-to-end product lifecycle for Term Deposit products, from discovery and roadmap planning through launch and optimization. I improved FD maturity retention by 18% through customer segmentation, propensity-led targeting, and engagement across Branch, Contact Center, and Digital channels.
I also developed Next-Best-Action frameworks to support Term Deposit renewals and Safe Deposit Locker acquisition, helping improve locker occupancy by 20%. Earlier at Yes Bank, I optimized wholesale onboarding workflows and improved system accuracy by about 90%; at ICICI Bank, I supported customer experience across phone banking, KYC, and compliance.
