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Muhammad Talha Athar

@muhammadtalhaathar

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Analytics Engineer at Lighthouse who rebuilt core dbt reporting and cut customer service workload by 38%.

Malaysia

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At Lighthouse, I rebuilt core reporting datasets into a modular dbt architecture and developed the foundational models behind its BI layer. I also built Looker dashboards and a sales scoring model to help teams identify high-value opportunities.

At Lighthouse, I led AI support automation that cut customer service workload by 38%, and developed churn and risk models to inform retention decisions. Earlier at Accenture, I rebuilt sales reporting, contributing to 28% revenue growth and 35% faster order processing.

Experience

Work history, roles, and key accomplishments

Analytics Engineer

Lighthouse

Jun 2026 - Sep 2026 (3 months)

Owned end-to-end analytics engineering for Product, Operations, and Sales teams, from BigQuery ingestion through Looker delivery. Led AI automation, predictive analytics, and dbt model migration, cutting customer service workload by 38%.

BigQuery DBT Looker Intercom AI Automation Predictive Analytics SQL Data Modeling Project Management

Data Analyst

Lighthouse

Feb 2025 - Jun 2026 (1 year 4 months)

Built foundational dbt models and developed a sales intelligence model using AI scoring. Designed AI-assisted support workflows and created Looker dashboards for Sales, Product, and Operations.

DBT SQL Looker AI predictive modeling Data Modeling KPI Reporting

Sales Operations Analyst

Accenture

Feb 2024 - Nov 2024 (9 months)

Led WBR, QBR, OKR, and CRM reporting for the sales organization and trained the sales team on Salesforce. Rebuilt sales reporting, contributing to a 28% increase in sales revenue and a 35% reduction in order-processing time.

Salesforce CRM Reporting Forecasting Pipeline Management WBR QBR OKRs

Content Management Advisor

Accenture

Apr 2021 - Feb 2024 (2 years 10 months)

Led content management strategy and cross-functional teams, improving project delivery time by 20% and team productivity by 25%. Analyzed operational data and supported AI-powered content moderation.

Content Management Team Leadership KPI Tracking Data Analysis AI moderation Process Improvement

Digital Marketing Analyst Intern

CelcomDigi

Sep 2019 - Dec 2019 (3 months)

Analyzed digital marketing campaigns and performance metrics, monitored and optimized email, social media, and display advertising, and conducted market research and competitor analysis.

Google Analytics Digital Marketing Email Marketing Social Media Market Research Competitive Analysis