Wafiy Wizan
@wafiywizan
I turn digital, commercial, and marketing data into decision-ready reporting and actionable insights.
MalaysiaWhat I'm looking for
I've turned digital, commercial, and marketing data into decision-ready reporting across Malaysia Airlines, Qatar Airways, 2X Marketing, and 11 Agency.
At 2X Marketing, I improved email marketing ROI by 20% and customer engagement by 15%, while leading seven analysts and improving data accuracy by 20% through stronger QA and standardized processes.
I build dashboards, KPI and funnel reporting, forecasting, attribution analysis, and data workflows that help teams act on revenue, retention, campaign, and customer performance.
Experience
Work history, roles, and key accomplishments
Account Manager | Analytics & Operations Focus
11 Agency
Apr 2026 - Present (5 months)
Own technical analytics, revenue forecasting, and retention data architecture for 6-8 e-commerce accounts in a Klaviyo agency environment. Perform root-cause deliverability diagnostics and custom attribution analysis across Klaviyo, Shopify, BigCommerce, Skio, and Okendo.
Senior Commercial Business Intelligence Analyst
Qatar Airways
Mar 2026 - Apr 2026 (1 month)
Synthesized historical trends and competitive intelligence to identify commercial opportunities across the global network. Developed Tableau and Excel reporting frameworks for revenue, profitability, and commercial performance analysis.
Senior Executive, Digital Insights
Malaysia Airlines
Apr 2024 - Feb 2026 (1 year 10 months)
Analyzed digital journeys, booking funnels, campaigns, and revenue performance using Adobe Analytics and Power BI. Built dashboards and recurring KPI reporting that translated complex data into clear actions for internal stakeholders.
Senior Data Analyst
2X Marketing
Apr 2023 - Mar 2024 (11 months)
Improved email marketing ROI by 20% and customer engagement by 15% through performance analysis and reporting. Led a team of seven analysts, improving data accuracy by 20% within three months through stronger QA and standardized processes.
Data Analyst
2X Marketing
Mar 2021 - Apr 2023 (2 years 1 month)
Analyzed marketing and CRM data across Salesforce, Marketo, and HubSpot to improve segmentation and campaign performance. Built lead-scoring approaches and ICP-based database expansion plans to strengthen pipeline quality and targeting.
Education
Degrees, certifications, and relevant coursework
6sense
Fundamentals of Next-Gen Marketing, Marketing
2023 - 2023
Earned the Fundamentals of Next-Gen Marketing certification from 6sense in 2023.
Digital Marketing Institute
Digital Marketing Certification, Digital Marketing
2019 - 2019
Earned the Digital Marketing Certification from the Digital Marketing Institute, UK, in 2019.
California State University, Monterey Bay
Bachelor of Science, Business Administration
Grade: 3.9
B.S. in Business Administration with a focus on Information Systems Management, achieving a CGPA of 3.9.
Taylor's University
American Degree Program, Business Administration and Management
Grade: 3.0
Completed the American Degree Program in Business Administration and Management with a CGPA of 3.0.
Tech stack
Software and tools used professionally
Availability
Location
MalaysiaAuthorized to work in
Salary expectations
Skills
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