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Carmen Choong

@carmenchoong

Senior Data Analyst at Boost Bank who created a Customer 360 data mart unifying lifecycle, product, campaign, and transaction insights.

Malaysia

Message

At Boost Bank, I designed and implemented a Customer 360 analytical data mart, bringing together customer lifecycle, product adoption, campaign attribution, transaction behavior, and engagement metrics from multiple source systems.

I built SQL-based analytical frameworks and automated reporting with AWS Athena, and developed Tableau and QuickSight dashboards for business stakeholders. My analysis of customer adoption, engagement, and retention has informed product and growth strategies.

Previously at Lazada Malaysia, I developed the analytics framework for seller advertising initiatives across Southeast Asia and owned analytics for seller monetization products in Malaysia. I also created a measurement playbook and automated campaign dashboards that reduced Customer Success teams’ support time for target sellers by 20%.

Experience

Work history, roles, and key accomplishments

Current

Senior Associate, Analytics & Business Insights

Current

Boost Bank

Nov 2023 - Present (2 years 10 months)

Designed and implemented a Customer 360 analytical data mart, built scalable SQL-based frameworks, and developed self-service dashboards to monitor product adoption and campaign effectiveness.

SQL AWSAthena Tableau Amazon Quicksight Data Modeling Lifecycle Analytics Marketing Attribution KPI Frameworks LLM Prompt Engineering

Associate, Data Steering

Lazada Malaysia

Apr 2022 - Oct 2023 (1 year 6 months)

Developed analytics frameworks for seller advertising initiatives, owned end-to-end analytics for monetization products, and designed automated dashboards that reduced support time by 20%.

SQL Data Modeling Product Analytics Campaign Measurement Tableau AWSAthena Experimentation Segmentation

Marketing Analyst

S-Cube Sdn Bhd

Nov 2021 - Mar 2022 (4 months)

Managed monthly campaign calendars across paid media channels, designed dashboards for real-time insights, and conducted retention modeling and behavioral segmentation.

Meta Ads Campaign Management Dashboarding Looker Tableau Retention Segmentation

Data Analyst

AFIC Sdn Bhd

Feb 2021 - Oct 2021 (8 months)

Owned end-to-end analytics for marketing and product teams, built dashboards and frameworks to track campaign effectiveness, and led segmentation and cohort analyses.

SQL Google Analytics Meta Ads Manager CRM Dashboarding Segmentation Cohort Analysis

Data Associate

2X Marketing

May 2020 - Jan 2021 (8 months)

Supported B2B marketing operations by managing data pipelines, enriching lead data with Python and ZoomInfo, and developing dashboards in Looker Studio and Tableau.

Python Salesforce Pardot ZoomInfo Looker Tableau Data Pipelines CRM