GSGourav Sarkar
@gouravsarkar
Performance marketing specialist driving measurable growth through paid acquisition.
IndiaWhat I'm looking for
I am a performance marketing and growth specialist with over two years of hands-on experience scaling paid acquisition on Meta and Google Ads. I focus on ROAS-led optimization, CPA reduction, and full-funnel improvements to drive measurable revenue impact.
At Jahan Leather Enterprises – Saddle Soul I managed INR 2–5 lakhs/month in ad spend and improved ROAS by ~35% while driving 45% year-over-year revenue growth across D2C and B2B channels. I achieved incremental gains through structured A/B testing, audience segmentation, and retargeting frameworks.
I build and maintain executive-level dashboards and reporting in GA4, Looker Studio, and Power BI to translate data into actionable insights. I also generated 30+ qualified international B2B leads supporting GTM efforts and trade show conversions.
I combine hands-on ad management with marketing automation and CRM experience (HubSpot), a strong analytics toolkit, and a results-oriented mindset to scale performance marketing efforts and deliver measurable business outcomes.
Experience
Work history, roles, and key accomplishments
Marketing Specialist
Jahan Leather Enterprises
Jun 2023 - Nov 2025 (2 years 5 months)
Scaled INR 2–5L/month ad budgets across Meta and Google Ads to improve ROAS ~35% and drove 45% YoY revenue growth by owning end-to-end performance marketing and full-funnel optimizations.
Marketing Executive
Echobooom Management and Entrepreneurial Solutions
Apr 2023 - Jun 2023 (2 months)
Executed brand activations across 15+ high-footfall retail locations and analyzed customer feedback to improve on-ground conversion and brand messaging.
Marketing Trainee
Weblec India
Dec 2022 - Feb 2023 (2 months)
Supported email marketing, paid ads, market research, and campaign reporting, contributing to improved campaign insights and execution.
Education
Degrees, certifications, and relevant coursework
Government College of Engineering and Leather Technology
Bachelor of Technology, Leather Technology
Completed a Bachelor of Technology in Leather Technology with a curriculum focused on leather processing, materials, and manufacturing techniques.
Pailan Technical Campus
Diploma, Electrical Engineering
Completed a Diploma in Electrical Engineering covering core electrical engineering principles and practical training.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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