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Shishir Mishra

@shishirmishra

Marketing Operations and MarTech Director at Genpact who scaled a Digital Operations Studio to US$1M+ in annual revenue.

India

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At Genpact, I direct the Digital Operations Studio within Experience Advisory & Design, advising C-suite and VP marketing leaders at Fortune 500 organizations on operating models, governance, and MarTech modernization. I built and scaled the studio to generate US$1M+ in annual revenue.

For clients including Mars Petcare, ALDI, Shutterfly, Xometry, and Nestle, I partnered on presales, commercial architecture, and executive RFP pitches. I also spearheaded a Marketing Operations overhaul for BJ's Wholesale Club, moving legacy workflows to unified production models.

I developed delivery frameworks and governance accelerators that improved campaign deployment efficiency by over 30%, and introduced AI- and GenAI-augmented approaches to content workflows. At GLOBALLOGIC, I led digital marketing and MarTech strategy for ReQtest, including email automation, SEM, content syndication, and SEO.

Earlier, I worked as a technical writer and technical content writer. I’m also the author of From Starting Small to Winning Big: The Definitive Digital Marketing Guide for Startup Entrepreneurs, published by Business Expert Press and recognized by Harvard Business Publishing.

Experience

Work history, roles, and key accomplishments

Current

Director – Studio, Experience Advisory & Design

Current

Genpact

Jan 2021 - Present (5 years 9 months)

Directs the Digital Operations Studio within Genpact's Experience Advisory & Design business, advising C-suite and VP marketing executives on operating model design, governance frameworks, and MarTech modernization. Built and scaled a high-performing studio generating US$1M+ in annual revenue, and led presales and commercial architecture for enterprise clients including Mars Petcare, ALDI, Shutter

Marketing Operations MarTech Strategy Enterprise Architecture Marketing Automation Governance Frameworks Pre Sales Solutions Architect RFP Leadership Generative AI Strategy Process Optimization Campaign Delivery Adobe Experience Cloud Salesforce Marketing Cloud Sitecore HubSpot Google Analytics R

Consultant – Digital Marketing & Operations

GlobalLogic

Jan 2018 - Dec 2021 (3 years 11 months)

Led end-to-end digital marketing and MarTech strategy for enterprise client ReQtest (Sweden), running multi-channel performance initiatives spanning email automation, SEM, content syndication, and SEO. Aligned product management, engineering, and sales organizations to build GTM positioning frameworks, product collateral, and enterprise case studies.