Shirley Vanegas

Worked as Marketing Manager at Coupa.

- Own and execute global and regional customer-facing and sales enablement programs in partnership with Marketing, Sales, and Business Operations teams.
- Design, launch, and manage customer sponsorship and advocacy programs that support pipeline creation, deal acceleration, and long-term customer relationships.
- Lead content governance and coordination for a global Seismic implementation, ensuri

- Supported B2B and B2C go-to-market initiatives through campaign planning, partner coordination, and cross-functional execution with Sales, BI, IT, and CX teams.
- Designed and executed digital and traditional marketing campaigns to promote offers, services, and customer benefits across channels.
- Conducted market research for additional products design on a regional level (HISPAM), evaluating t

- Led customer journey analysis and CX improvement initiatives, identifying operational pain points and implementing process improvements impacting NPS, CSAT, and churn.
- Created internal CX and marketing content to drive adoption of customer-centric practices across commercial and operational teams.
- Partnered with analytics and business teams to analyze customer data, survey insights, and perf

Development of valuation processes and strategies for business value. Support in the development of new businesses by information processing about competitors and potential market.

- Analyzed customer data and profiles to support retention strategies for credit card portfolios.
- Contributed to commercial recommendations aimed at reducing churn and improving customer lifetime value.

Development of commercial management reports, power point presentations and informative tips aimed to motivate the sales force.

Jan 2023

Aug 2020

Oct 2018

Jan 2018

Feb 2017 · Expired Apr 2017

Mar 2017 · Expired Apr 2017

May 2014 · Expired Jun 2014

Apr 2014 · Expired May 2014