Open to opportunities

Zvi Storch

@zvistorch

Message

Marketing operations leader driving ABX, revenue operations, and scalable GTM tech and analytics.

Israel

Message

What I'm looking for

I seek a role driving marketing/revenue operations and ABX at a data-driven company that values cross-functional collaboration, scalable tech, and measurable impact.

I am a marketing operations leader with 10+ years in B2B SaaS, focused on building scalable operational infrastructure, marketing tech stacks, and data-driven ABX/GTM programs that accelerate pipeline and sales alignment. I have led teams and strategic initiatives at Papaya Global, Allot, and LawGeex, embedding AI where it adds measurable impact and transitioning organizations to BI-based performance reporting.

My strengths include ownership of complex stacks (Salesforce, Marketo, HubSpot), designing account and lead scoring models, attribution frameworks, and delivering trustworthy analytics to inform full-funnel decisions. I prioritize cross-functional collaboration, operational rigor, and pragmatic innovation to drive measurable growth and efficiency.

Experience

Work history, roles, and key accomplishments

Current

Marketing Operations Team Lead

Current

Papaya Global

Jan 2024 - Present (1 year 9 months)

Lead Marketing Operations strategy and execution across ABX and inbound programs, embedding GenAI into workflows and redesigning data architectures to enable larger datasets and improve ABX targeting and pipeline impact.

Marketing Operations ABX Salesforce HubSpot Marketing Automation GenAI Integration Tableau Data Architecture

Senior Manager, Demand Generation

Allot Ltd

Jan 2021 - Dec 2023 (2 years 11 months)

Managed demand generation and marketing operations, led a team across digital campaigns and data operations, implemented account scoring and attribution modeling to improve ABM engagement and pipeline visibility.

Demand Generation Marketo Salesforce ABM Marketing Automation BI Reporting Data Quality

Senior Manager Marketing Ops

LawGeex

Jan 2018 - Dec 2021 (3 years 11 months)

Orchestrated GTM operations and scaled lead pipeline 2x YoY through optimized demand gen and full-funnel lead management, implemented Salesforce-Marketo-Salesloft integrations and ABM processes.