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Samuel Tordjman

@samueltordjman

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Senior Product Marketing Manager with expertise in digital marketing strategies.

Israel

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What I'm looking for

I am looking for a role that fosters creativity and innovation, with opportunities for growth and collaboration in a dynamic team environment.

With over 7 years of experience as a Senior Product Marketing Manager, I specialize in defining and executing innovative digital marketing strategies that drive customer acquisition, engagement, and retention. My expertise spans CRM, marketing automation, data analytics, and cross-functional project management, allowing me to deliver significant revenue growth and enhance customer satisfaction.

Throughout my career, I have successfully led multichannel B2B campaigns, achieving 100% of set objectives through Agile and Kanban methodologies. My role as a CRM Manager Specialist at Alliance Healthcare involved designing high-converting landing pages that contributed to a 15% increase in lead conversion rates. Additionally, my collaboration with Lancôme France’s CRM team resulted in an 8% increase in customer retention, showcasing my ability to leverage data for impactful marketing initiatives.

I am passionate about utilizing data analytics to optimize performance and drive results. My experience managing B2C email and SMS automation campaigns has led to a 30% reduction in deployment time and a 5% boost in ROI on digital campaigns. I thrive in dynamic environments where I can apply my creative mindset and strategic thinking to achieve outstanding results.

Experience

Work history, roles, and key accomplishments

CRM Manager Specialist

Alliance Healthcare

Jan 2021 - Present (4 years 5 months)

Led multichannel B2B campaigns, encompassing segmentation, content creation, and performance tracking, achieving 100% of set objectives using Agile and Kanban methodologies. Designed and launched high-converting landing pages, which contributed to a 15% increase in lead conversion rates and managed personalized retention strategies.

Campaign Management Email Automation SMS Marketing Agile Kanban Lead Conversion Retention Strategy B2B Marketing

CRM & Retention Manager – E-Commerce

L'Oreal

Jan 2021 - Present (4 years 5 months)

Collaborated with Lancôme France’s CRM team, resulting in an 8% increase in customer retention through personalized campaign initiatives. Managed B2C email and SMS automation campaigns using Dartagnan and Reelevant, achieving a 30% reduction in deployment time and leveraged Power BI for data analysis.

CRM Retention Management B2C Marketing Email Automation Dartagnan Reelevant Power BI Data Analysis Customer Retention

Project Marketing Manager – E-Commerce

Optical Center

Jan 2016 - Present (9 years 5 months)

Led a team of 10, significantly increasing annual turnover by 50-100% through strategic digital initiatives and managed compliance with GDPR regulations. Conducted UX optimization based on Google Analytics, improving customer satisfaction scores by 25%, and drove a 35% increase in customer acquisition.

GDPR Compliance Google Analytics Customer Acquisition Team Leadership

Education

Degrees, certifications, and relevant coursework

HETIC

MA in Engineering and Technology Management and Engineering, Engineering and Technology Management and Engineering

Completed a Master of Arts in Engineering and Technology Management and Engineering. This program focused on the intersection of engineering principles and technology management.