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@samueltordjman
Senior Product Marketing Manager with expertise in digital marketing strategies.
With over 7 years of experience as a Senior Product Marketing Manager, I specialize in defining and executing innovative digital marketing strategies that drive customer acquisition, engagement, and retention. My expertise spans CRM, marketing automation, data analytics, and cross-functional project management, allowing me to deliver significant revenue growth and enhance customer satisfaction.
Throughout my career, I have successfully led multichannel B2B campaigns, achieving 100% of set objectives through Agile and Kanban methodologies. My role as a CRM Manager Specialist at Alliance Healthcare involved designing high-converting landing pages that contributed to a 15% increase in lead conversion rates. Additionally, my collaboration with Lancôme France’s CRM team resulted in an 8% increase in customer retention, showcasing my ability to leverage data for impactful marketing initiatives.
I am passionate about utilizing data analytics to optimize performance and drive results. My experience managing B2C email and SMS automation campaigns has led to a 30% reduction in deployment time and a 5% boost in ROI on digital campaigns. I thrive in dynamic environments where I can apply my creative mindset and strategic thinking to achieve outstanding results.
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Work history, roles, and key accomplishments
Alliance Healthcare
Jan 2021 - Present (4 years 10 months)
Led multichannel B2B campaigns, encompassing segmentation, content creation, and performance tracking, achieving 100% of set objectives using Agile and Kanban methodologies. Designed and launched high-converting landing pages, which contributed to a 15% increase in lead conversion rates and managed personalized retention strategies.
L'Oreal
Jan 2021 - Present (4 years 10 months)
Collaborated with Lancôme France’s CRM team, resulting in an 8% increase in customer retention through personalized campaign initiatives. Managed B2C email and SMS automation campaigns using Dartagnan and Reelevant, achieving a 30% reduction in deployment time and leveraged Power BI for data analysis.
Optical Center
Jan 2016 - Present (9 years 10 months)
Led a team of 10, significantly increasing annual turnover by 50-100% through strategic digital initiatives and managed compliance with GDPR regulations. Conducted UX optimization based on Google Analytics, improving customer satisfaction scores by 25%, and drove a 35% increase in customer acquisition.
Degrees, certifications, and relevant coursework
MA in Engineering and Technology Management and Engineering, Engineering and Technology Management and Engineering
Completed a Master of Arts in Engineering and Technology Management and Engineering. This program focused on the intersection of engineering principles and technology management.
BA in Information Technology, Information Technology
Obtained a Bachelor of Arts in Information Technology. The curriculum provided a strong foundation in various aspects of information technology.
Software and tools used professionally
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