Open to opportunities

Ilan Yogev

@ilanyogev

Message

Results-oriented Digital Marketing and E-commerce leader.

Israel

Message

What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my digital marketing expertise to drive growth and enhance customer experiences.

I am a results-oriented Digital Marketing and E-commerce leader with a strong focus on monetization strategies and upsell optimization. My experience spans over a decade, during which I have successfully developed comprehensive marketing strategies for global tech, SaaS, and e-commerce brands. I thrive in cross-functional environments, enhancing customer journeys and driving measurable revenue growth.

In my recent role as SEO, PPC, GEO & Innovation Lead at Unitronics, I spearheaded monetization initiatives that significantly improved web traffic and lead generation. My expertise in AI-powered marketing solutions has allowed me to optimize customer segmentation and automate lead nurturing campaigns effectively. I have a proven track record of executing successful digital marketing strategies that not only engage customers but also enhance brand reputation.

Throughout my career, I have managed various marketing operations, from CRM integrations to SEO strategies, ensuring that each initiative aligns with overarching business goals. I am passionate about leveraging data-driven insights to inform marketing decisions and continuously improve performance across all digital channels.

Experience

Work history, roles, and key accomplishments

SEO, PPC, GEO & Innovation Lead

Unitronics

Jan 2022 - Present (3 years 6 months)

Led monetization initiatives through targeted upsell strategies, significantly improving web traffic and leads count for a niche product line. Pioneered adoption and integration of AI tools to enhance customer segmentation, targeted content, Ads media and automated lead nurturing campaigns.

Monetization Upselling Integration

Digital Marketing Consultant

NGOs & ORM

Jan 2020 - Present (5 years 6 months)

Devised digital strategies aimed at customer engagement and reputation management through optimized content and analytics-driven insights. This role focused on helping people fight against online shaming.

Digital Strategy Customer Engagement Reputation Management Analytics

Marketing Operations Manager

Shufersal

Jan 2018 - Present (7 years 6 months)

Executed comprehensive digital marketing and upsell strategies, driving significant revenue growth in two corporate e-commerce sites. Managed CRM integrations (IBM Watson), marketing automation workflows, and targeted upsell campaigns.

Digital Marketing Upselling CRM Marketing Automation SEO Strategy

SEO Manager & Digital Assets Operator

Tnuva

Jan 2017 - Present (8 years 6 months)

Enhanced e-commerce presence and strengthened the online presence of a recipes website, working in tandem with the corporate nutrition science website team to optimize it for search. Optimized sales funnels, increasing online revenue and customer engagement.

SEO Online Revenue Growth Customer Engagement

User Acquisition Manager

The Jerusalem Post

Jan 2013 - Present (12 years 6 months)

Expanded monetization efforts through successful acquisition and upselling campaigns, organic optimization, quality links acquisition, and newsletters. This significantly increased web traffic and conversions.

User Acquisition Upselling Link Building

Digital Marketing Manager

Vcontracts

Jan 2005 - Present (20 years 6 months)

Led traffic upscale through comprehensive digital channels, SEO management, and A/B testing. This significantly boosted traffic of the company’s assets.

Traffic Generation A B Testing SaaS Marketing