Ilan Yogev
@ilanyogev
Results-oriented Digital Marketing and E-commerce leader.
What I'm looking for
I am a results-oriented Digital Marketing and E-commerce leader with a strong focus on monetization strategies and upsell optimization. My experience spans over a decade, during which I have successfully developed comprehensive marketing strategies for global tech, SaaS, and e-commerce brands. I thrive in cross-functional environments, enhancing customer journeys and driving measurable revenue growth.
In my recent role as SEO, PPC, GEO & Innovation Lead at Unitronics, I spearheaded monetization initiatives that significantly improved web traffic and lead generation. My expertise in AI-powered marketing solutions has allowed me to optimize customer segmentation and automate lead nurturing campaigns effectively. I have a proven track record of executing successful digital marketing strategies that not only engage customers but also enhance brand reputation.
Throughout my career, I have managed various marketing operations, from CRM integrations to SEO strategies, ensuring that each initiative aligns with overarching business goals. I am passionate about leveraging data-driven insights to inform marketing decisions and continuously improve performance across all digital channels.
Experience
Work history, roles, and key accomplishments
SEO, PPC, GEO & Innovation Lead
Unitronics
Jan 2022 - Present (3 years 6 months)
Led monetization initiatives through targeted upsell strategies, significantly improving web traffic and leads count for a niche product line. Pioneered adoption and integration of AI tools to enhance customer segmentation, targeted content, Ads media and automated lead nurturing campaigns.
Digital Marketing Consultant
NGOs & ORM
Jan 2020 - Present (5 years 6 months)
Devised digital strategies aimed at customer engagement and reputation management through optimized content and analytics-driven insights. This role focused on helping people fight against online shaming.
Marketing Operations Manager
Shufersal
Jan 2018 - Present (7 years 6 months)
Executed comprehensive digital marketing and upsell strategies, driving significant revenue growth in two corporate e-commerce sites. Managed CRM integrations (IBM Watson), marketing automation workflows, and targeted upsell campaigns.
SEO Manager & Digital Assets Operator
Tnuva
Jan 2017 - Present (8 years 6 months)
Enhanced e-commerce presence and strengthened the online presence of a recipes website, working in tandem with the corporate nutrition science website team to optimize it for search. Optimized sales funnels, increasing online revenue and customer engagement.
User Acquisition Manager
The Jerusalem Post
Jan 2013 - Present (12 years 6 months)
Expanded monetization efforts through successful acquisition and upselling campaigns, organic optimization, quality links acquisition, and newsletters. This significantly increased web traffic and conversions.
Digital Marketing Manager
Vcontracts
Jan 2005 - Present (20 years 6 months)
Led traffic upscale through comprehensive digital channels, SEO management, and A/B testing. This significantly boosted traffic of the company’s assets.
Education
Degrees, certifications, and relevant coursework
The Technion – Israel Institute of Technology
B.Sc. in Electrical Engineering, Electrical Engineering
Completed a Bachelor of Science degree in Electrical Engineering. Gained a strong foundation in engineering principles and problem-solving.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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