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Shipra Chaudhary

@shiprachaudhary1

Digital marketing leader at CANARA HSBC LIFE INSURANCE who drove 5.38x lead-gen uplift through Adobe Target experimentation.

India

Message

At CANARA HSBC LIFE INSURANCE, I own the digital acquisition funnel from lead to policy issuance and use call-center feedback to shift spend toward higher-converting audiences. My Google Ads Broad Match and Smart Bidding initiative was published as a Google Ads case study, delivering 73% more qualified enquiries and 33% lower cost per qualified lead.

I led a 40+ experiment CRO program on Adobe Target. Its F-Pattern landing-page redesign drove a published case study with 5.38x lead-gen uplift, and the approach was adopted across blog and article pages.

I also led marketing automation on Netcore Cloud and built lead-scoring and attribution models connecting marketing activity to policy conversions. Earlier at PERFORMICS, I implemented analytics and customer journeys for clients; at THOUGHTFOCUS, I automated data validation using SQL, saving 99% of manual working hours.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager – Digital Marketing

Current

Canara HSBC Life Insurance

Apr 2024 - Present (2 years 6 months)

Owned the digital acquisition funnel from lead to policy issuance, running feedback loops with the call center on lead quality to reallocate spend toward the highest-converting audiences and channels. Managed end-to-end digital campaigns and spend across Google, Meta, and affiliate channels, optimizing continuously for downstream conversion.

Manager - Digital Marketing

Canara HSBC Life Insurance

Sep 2021 - Mar 2024 (2 years 6 months)

Managed digital marketing campaigns and marketing automation, led martech and experimentation strategy, and drove significant improvements in lead generation and conversion through various initiatives.

Manager

Performics

Feb 2021 - Sep 2021 (7 months)

Increased leads by 30% for a major home loan company by providing actionable insights to enhance product journeys and marketing campaigns. Increased gaming app downloads by 4% through A/B testing and landing page optimization.

Google Ads Facebook Ads Mo Engage GA360 GA4 BigQuery A B Testing Landing Page Optimization Customer Journey Mapping Dashboarding Data Analysis CDP Google Ads Data Hub

Assistant Manager

Performics

Apr 2019 - Feb 2021 (1 year 10 months)

Implemented MoEngage and executed multi-touchpoint customer journeys across WhatsApp, Email, SMS, and Push notifications to drive retention and engagement for clients. Designed and optimized performance marketing campaigns on Google and Facebook for clients.

Google Ads Facebook Ads Mo Engage GA360 GA4 BigQuery A B Testing Landing Page Optimization Customer Journey Mapping Dashboarding Data Analysis CDP Google Ads Data Hub

Analyst

ThoughtFocus

Jan 2017 - Mar 2019 (2 years 2 months)

Saved 99% manual working hours by automating data validation using SQL. Worked with Business Teams and Development Team to ensure products delivered are of top notch quality and solve end user problems.

SQL Data Validation Automation Quality Assurance Business Analysis