@nikhiluser40
Marketing leader at The Monarch Enterprises who grew monthly revenue to INR 2 Cr+ and improved lead quality by 70%.
IndiaAt The Monarch Enterprises, I built the digital marketing function from inception and managed its P&L, marketing operations, and budget planning. My campaigns and funnel improvements increased monthly revenue from INR 45 L to INR 2 Cr+.
I introduced CRM-led customer lifecycle processes that increased returning retail clients to 20% and contributed to 40% net revenue growth. I also improved lead quality by 70% through marketing operations and MarTech implementation.
Work history, roles, and key accomplishments
The Monarch Enterprises
Mar 2019 - Jul 2026 (7 years 4 months)
Built digital marketing function from inception, overseeing P&L, marketing operations, and budget planning. Spearheaded regional campaigns and GTM strategy for international expansion, managing Google and Meta campaigns that generated 2,398 leads at INR 71.40 CPL.
Blue Tie Global Pvt Ltd
Oct 2017 - Mar 2019 (1 year 5 months)
Developed app-focused digital marketing strategies across user acquisition, engagement, retention, CRO, and audience expansion. Applied a 6-stage full-funnel framework and optimized paid media and creative testing to improve campaign effectiveness.
Nik & Ank Enterprise
Jan 2015 - Oct 2017 (2 years 9 months)
Led business strategy initiatives to drive growth and market expansion.
Managed territory operations and sales activities.
TransAsia Biomedical Ltd
Jan 2010 - Apr 2014 (4 years 3 months)
Executed sales strategies and managed client relationships.
Supported banking operations and client services.
Benicomp Health Insurance (USA)
Jan 2006 - Oct 2007 (1 year 9 months)
Handled insurance-related tasks and client support.
Provided customer service and support for banking clients.
Pooja Consultancy
Mar 2002 - Feb 2005 (2 years 11 months)
Advised clients on property purchases and sales.
Degrees, certifications, and relevant coursework
Master's, Marketing
Master's in Marketing from N. L Dlamia Institute of Management Studies, Mumbai, completed in 2013.
Bachelor of Commerce, Marketing Research & Export Marketing
Bachelor of Commerce in Marketing Research & Export Marketing from Mumbai University, completed in 2001.
Advanced Course in Digital Marketing, Digital Marketing
Completed an advanced course in digital marketing.
Google Ads Certification, Digital Marketing
Earned Google Ads Certification.
International Academic Qualification, Academic Qualification
Earned an International Academic Qualification.
Flywheel Business Model, Business
Completed the Flywheel Business Model course.
Google Analytics, Analytics
Earned Google Analytics certification.
Software and tools used professionally
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