Looking for a job

Shikhar Singh

@shikhardm

Data-driven performance marketer combining paid media, analytics and experimentation to improve campaign performance and drive measurable growth.

India

Message

What I'm looking for

I’m looking for an entry-level Performance Marketing, Paid Media, Growth Marketing, or Digital Marketing role where I can work on real campaigns and take increasing ownership of the full performance cycle—from research and campaign setup to testing, optimization, reporting, and scaling.

I’m an aspiring Performance / Growth Marketer with a background that combines marketing, analytics, and problem-solving. I’m particularly interested in how paid media, data, experimentation, and creative strategy can work together to drive measurable business growth.

I transitioned into digital marketing through Kraftshala’s Marketing Launchpad, where I gained hands-on experience with Meta Ads, Google Search Ads, and Programmatic Advertising. I worked on campaign structuring, audience and keyword targeting, bidding, creative testing, performance analysis, and optimization. In one Meta Ads project, I increased conversions by 105% while reducing CPA by 52% through audience testing, creative-level analysis, and budget reallocation. In Google Search, I increased clicks by 87% and reduced CPC by 48% through keyword optimization, structured ad groups, search-term analysis, and bidding optimization.

Before moving into marketing, I worked at Omnicom Media Group, where I developed a strong analytical foundation through marketing performance reporting, dashboards, Excel, SQL, and Salesforce Datorama.

I’m now looking for opportunities in Performance Marketing, Paid Media, Growth Marketing, or Digital Marketing, particularly with companies where I can work on real campaigns, experiment, analyze performance, and gradually take greater ownership. My long-term goal is to become a well-rounded growth marketer who can go beyond campaign execution to understand why something works, how to improve it, and how to scale it profitably.

Experience

Work history, roles, and key accomplishments

Digital Marketing Program

Kraftshala

Sep 2025 - Feb 2026 (5 months)

Ran paid media campaigns for Unleavables, a D2C custom-print apparel brand, across Meta and Google Ads. On Meta, increased conversions by 105%, reduced CPA by 52% , and achieved 21.64% CTR through audience and creative testing. On Google, increased clicks by 87%, improved CTR by 65%, and reduced CPC by 48% through keyword optimization, ad structuring, and bidding.

Meta Ads Google Ads Google Keyword Planner Google Search Console Google Analytics ChatGpt Canva Excel

Associate

Omnicom Media Group

Apr 2023 - Dec 2024 (1 year 8 months)

Analyzed digital marketing performance data, built and optimized Datorama/Marketing Cloud Intelligence dashboards, and delivered stakeholder reports for data-driven decisions. Improved data structuring and reduced QA time by nearly 20%. Automated marketing data pipelines using Excel, Python, and SQL for data extraction, cleaning, validation, and reliable reporting.

Digital Marketing Data Analysis Datorama Python SQL Excel Dashboard Design Data Visualization

Junior Associate

Omnicom Media Group

Mar 2022 - Mar 2023 (1 year)

Executed end-to-end data integration and QA using SQL, Salesforce Datorama, and Total Connect to deliver accurate campaign reports. Resolved taxonomy issues that inflated metrics by 250%, improving reporting accuracy. Applied digital marketing fundamentals in a Marketing Science project, earning the Ace of Academy Award and ranking in the top 20% of trainees.

SQL Data Integration QA Data Analysis Salesforce Marketing Cloud Digital Marketing Analytics

Junior Architect

Varchin Design

Sep 2019 - May 2021 (1 year 8 months)

Managed projects from concept to presentation by creating drawings, renderings, and technical specifications using multiple design software, supporting smooth client approvals. ● Conducted site measurements and refined working drawings through design modifications and structured client presentations, improving execution accuracy and minimizing revisions.

Architecture Client Presentations Interior Design Interior Architecture Autocad SketchUp