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Shikha Pandey

@shikhapandey2

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Marketing Analyst at Moder, improving CRM data quality and analyzing campaign performance in HubSpot.

India

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At Moder, I work on marketing operations, lead management, and campaign analytics in HubSpot. I maintain CRM data hygiene and use reports and dashboards to analyze pipeline, campaign performance, and lead sources.

At MarketOneInternational, I managed campaign lifecycles across CRM and email marketing platforms, from intake and deployment through quality assurance and reporting.

At Oracle-ExpertServiceAssociate, I managed and executed email marketing campaigns using Oracle Responsys, coordinating project scoping, development, testing, and deployment.

Earlier, I analyzed consumer behavior and social media trends at Simplify360, and worked on social media marketing and digital campaigns at Simplify360 and AmityUniversity. My toolkit includes HubSpot, Salesforce Marketing Cloud, Oracle Responsys, Excel, and Google Sheets.

Experience

Work history, roles, and key accomplishments

Current

Marketing Analyst

Current

Moder

Jul 2026 - Present (2 months)

Specializing in HubSpot CRM, marketing operations, lead management, campaign analytics, and data management. Skilled in CRM data hygiene, lead enrichment, segmentation, lifecycle management, lead routing, UTM tracking, A/B testing, and marketing attribution.

HubSpot CRM Marketing Operations Lead Management Campaign Analytics Data Management Data Hygiene Lead Enrichment Segmentation Lifecycle Management Lead Routing UTM tracking A B Testing Marketing Attribution Excel Google Sheets Apollo ZoomInfo SOP Development

Campaign Manager

MarketOne International

May 2022 - Dec 2024 (2 years 7 months)

Managed end-to-end campaign lifecycles including intake, deployment, quality assurance, reporting, and stakeholder communication. Collaborated with cross-functional teams to optimize workflows and ensure timely delivery of data-driven email marketing campaigns.

Marketing Automation Campaign Execution Client Coordination Email Marketing Quality Assurance Reporting Stakeholder Communication Cross Functional Collaboration Workflow Optimization

Expert Service Associate

Oracle

May 2021 - May 2022 (1 year)

Managed and executed email marketing campaigns using Oracle Responsys. Coordinated with internal stakeholders and clients to ensure smooth campaign execution from scoping to deployment, with a focus on quality assurance and timely delivery.

Oracle Responsys Email Marketing Campaign Management Workflow Optimization Quality Assurance Cross Functional Collaboration Troubleshooting

Data Analyst

Simplify360

Jul 2020 - Mar 2021 (8 months)

Analyzed consumer behavior, social media trends, and market insights to support data-driven marketing strategies. Utilized advanced Excel functions for report generation, data analysis, and performance tracking.

Data Analysis Excel Report Generation Performance Monitoring Customer Relationship Management Social Media Analytics

Marketing Business Development Executive

Simplify360

Aug 2018 - Jun 2020 (1 year 10 months)

Developed and implemented social media marketing strategies to enhance brand visibility and audience engagement. Monitored campaign performance using social media analytics tools and optimized content strategies for improved reach.

Social Media Marketing Social Media Analytics Data Analysis Report Generation Lead Management Cross Functional Collaboration Client Coordination

Digital Marketing Executive

Amity University

Apr 2018 - Aug 2018 (4 months)

Managed and executed digital marketing campaigns across multiple online platforms. Created engaging promotional content to enhance online presence and support brand visibility initiatives.

Digital Marketing Content Management Campaign Coordination Brand Consistency Promotional Content Online Presence