Aishwarya Godia
@aishwaryagodia
Campaign and marketing performance specialist with 7+ years driving data-backed growth and automation.
What I'm looking for
I’m a Campaign Management Specialist with 7+ years of experience building data-backed growth strategies, regional market intelligence, and marketing automation. I specialize in turning competitive insights and consumer behavior into measurable revenue outcomes, especially for global FMCG and retail leaders and high-growth digital brands.
Most recently, at Podar International School, I lead social media strategy and marketing. I’m scaling regional reach and brand footprint by 25% through integrated digital campaigns, streamlining community engagement by 35% using Hootsuite, Buffer, and Meta Business Suite, and synchronizing communications with sales capacity to manage 500+ consultation schedules.
Previously at Nielsen Pvt. Ltd., I directed performance strategies for global accounts including PepsiCo, Coca-Cola, and L’Oréal. I led consumer behavior analysis for 10+ strategic campaigns, driving 15% revenue growth, and built actionable dashboards for senior leadership to optimize marketing spends and commercial outcomes.
Earlier, at Numerator Pvt. Ltd., I delivered competitive benchmarking for major Retail and QSR clients, improving marketing insight accuracy by 30% through rigorous benchmarking and data validation. At Concentrix Pvt. Ltd., as a Senior Client Manager, I generated 15L+ in revenue using LinkedIn automation (Sales Navigator), email automation (Instantly), and client acquisition—while leveraging Salesforce and HubSpot to improve lead response and conversion efficiency by 25%.
Experience
Work history, roles, and key accomplishments
Social Media Strategist & Marketing Lead
Podar International School
Jan 2025 - Present (1 year 6 months)
Scaled regional reach and brand footprint by 25% through integrated digital campaigns. Streamlined community engagement by 35% using Hootsuite, Buffer, and Meta Business Suite, and coordinated digital communications with sales scheduling for 500+ consultations.
Directed performance strategies for global accounts including PepsiCo, Coca-Cola, and L'Oréal. Led consumer behavior analysis for 10+ campaigns, driving 15% revenue growth, and built dashboards to optimize marketing spend decisions.
Provided competitive benchmarking insights for major retail and QSR clients including Walmart, Lidl, Aldi, and McDonald's. Improved marketing insight accuracy by 30% through benchmarking and data validation.
Generated 15L+ in revenue through LinkedIn automation (Sales Navigator), email automation (Instantly), and client acquisition. Used Salesforce and HubSpot to optimize lead response times and improve conversion efficiency by 25%.
PR & Social Media Strategy Intern
Our Vadodara
Developed and executed growth strategies for a platform with 1M+ followers to drive engagement. Analyzed performance metrics to guide brand growth and supported PR initiatives.
Education
Degrees, certifications, and relevant coursework
Maharaja Sayajirao University of Baroda
Bachelor of Commerce, Accounting & Finance
2015 - 2018
Completed a Bachelor of Commerce in Accounting & Finance at Maharaja Sayajirao University of Baroda from 2015 to 2018.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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