Open to opportunities

Carissa Javier

@carissajavier

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Project Coordinator and web marketing specialist driving SEO growth, funnel performance, and cross-market launches.

United Kingdom

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What I'm looking for

I’m looking for a role where I can own web project delivery and growth—improving SEO, UX, and lead funnels with data-driven iteration—while coordinating stakeholders across markets.

I’m a Project Coordinator | Web Marketing who coordinates the planning, development, and launch of B2B and B2C websites across six international markets. I implement content governance, on-page SEO, and site structure improvements to build consistent organic pipeline contribution, while managing multiple concurrent website projects to keep deliverables and timelines on track.

I also work as a Digital Growth and RevOps Specialist, owning end-to-end acquisition across web and content channels and optimizing UX, SEO, and lead magnets for ICP conversion—driving a 24% increase in inbound leads in 6 months. I analyze funnel performance using Google Analytics, Search Console, and Hotjar, translating user behavior into conversion and lead-quality improvements, and I bring a UX design foundation from delivering research and improving mobile app experiences.

Experience

Work history, roles, and key accomplishments

Current

Global Web Content & Ops

Current

Petcover Group Ltd

Apr 2025 - Present (1 year 3 months)

Coordinated planning, development, and launch of B2B and B2C websites across six international markets. Implemented content governance and on-page SEO improvements to support consistent organic pipeline contribution.

Website Development Content Governance On Page SEO Project Management Stakeholder Management

Current

Digital Growth & RevOps Specialist

Current

Chan & Naylor

Jan 2024 - Present (2 years 6 months)

Owned end-to-end acquisition across web and content channels, driving a 24% increase in inbound leads in 6 months. Managed WordPress and Go High Level revenue channels and used analytics tools to improve conversion and lead quality.

Acquisition Strategy UX Optimization SEO Lead Magnets WordPress Landing Page Management Segmentation Google Analytics Hotjar Funnel Analysis Conversion Rate Optimization

UX Designer

Investagrams

Sep 2023 - Jan 2024 (4 months)

Conducted UX research to improve the experience for stocks, forex, and crypto. Designed surveys, created wireframes and prototypes, and performed mobile app quality assurance.

UX Research Wireframing Component Design Prototyping UX Quality Assurance Mobile App Testing

English Teacher

Weblio PH

Oct 2022 - Aug 2023 (10 months)

Taught online English lessons to non-native speakers across different proficiency levels. Assessed student performance to support improvement and development.

Instruction Student Assessment Learning and Development

Web Operations Manager

Ponpon Home E-commerce Store

Jan 2021 - Dec 2022 (1 year 11 months)

Built and launched a Shopify dropshipping store from concept through domain setup, product migration, payment gateways, shipping solutions, and custom design. Produced SEO-driven content and managed Facebook Ads campaigns to support organic growth and audience engagement.

Shopify Dropshipping Payment Gateways Shipping Solutions CSS HTML SEO content Content Marketing Email Marketing Social Media Marketing Facebook Ads

Dynamics 365 Super User

G2 Ocean Ltd

May 2017 - Jan 2021 (3 years 8 months)

Provided end-user training and functional support for Microsoft Dynamics 365 across 15 global locations. Authored user manuals, led process improvements and upgrades, and acted as a liaison between stakeholders, IT, and technical consultants to support continuous system development.

Microsoft Dynamics 365 User Training Functional Support Documentation Process Improvement Upgrades Technical Support