Open to opportunities

Chuks Chiazor

@chukschiazor

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Senior marketing analyst specializing in data-driven performance and predictive analytics.

Canada

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What I'm looking for

I seek a data-driven marketing analytics role where I can lead forecasting, deploy ML-driven measurement, scale automation, mentor teams, and influence commercial strategy in a collaborative growth-focused environment.

I am a senior marketing analyst and data scientist with over seven years' experience in marketing analytics, retail media, and digital media across UK and Canada markets. I combine statistical modelling, machine learning and practical marketing experience to optimize campaigns, increase sales, and reduce costs.

I have led marketing analytics teams and built full-funnel forecasting, weather-risk models, and ML-powered marketing-mix solutions that improved forecast accuracy and drove measurable revenue gains. I am experienced in data engineering, automation and visualization using tools like Power BI, Dataiku, Python and SQL to deliver timely, actionable insights.

I am a data evangelist and fellow of the Royal Statistical Society who mentors teams, establishes data-driven processes, and translates complex analyses into clear business recommendations to influence commercial decisions.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Performance Specialist

Current

Amplifon

Feb 2025 - Present (1 year)

Leads marketing analytics and forecasting across 120+ stores, improving forecast accuracy by ~10–15% and identifying >$100K/month margin leakage through pricing and discount compliance reporting.

Predictive Analytics Power BI Dataiku Forecasting SQL Marketing Analytics Attribution Data Engineering

Senior Marketing Analyst

BPP

Feb 2023 - Jul 2024 (1 year 5 months)

Built Dataiku data pipelines and ML/AI marketing mix models that increased sales by 25% through optimized attribution and budget allocation; developed NLP for real-time lead extraction and Power BI dashboards for adoption.

Dataiku NLP Power BI Attribution A B Testing SQL

Data Analyst

Jisc

Jan 2022 - Jan 2023 (1 year)

Established data and reporting infrastructure as the first data hire, enabling real-time insights into marketing and product KPIs and delivering interactive dashboards to inform stakeholder decisions.

Dashboarding Google Analytics Adobe Analytics Data Reporting SQL Data Visualization Product Analytics

Data Scientist

Quantnumerics

Aug 2020 - Dec 2022 (2 years 4 months)

Designed ML and statistical models that increased process efficiency by 20%, implemented churn prediction reducing churn by 15%, and ran A/B tests that lifted conversion by 10%.

Machine Learning Statistical Modelling A B Testing Python Data Infrastructure SQL

Digital Data Analyst

Novo Health Africa

Mar 2018 - Jul 2020 (2 years 4 months)

Analyzed online performance and campaign metrics to increase brand online presence by 43% and led a team of media volunteers to improve customer engagement via dynamic email services.

Digital Analytics Reporting Email Marketing Tableau Google Analytics

Education

Degrees, certifications, and relevant coursework

Alliance for Data

Advanced Data Science Professional Award, Data Science

Completed the Advanced Data Science Professional Award certificate focused on advanced data science topics.

Alteryx

Alteryx Core Certification, Data Preparation and Analytics

Achieved Alteryx Core Certification demonstrating advanced skills in data manipulation and analysis.

University of California, Davis (Coursera)

SQL for Data Science (Certificate), Data Science

Completed SQL for Data Science coursework to develop SQL skills for data analysis.

IBM (Coursera)

Data Visualization with Python (Certificate), Data Visualization

Completed IBM coursework on data visualization with Python using tools such as Matplotlib and Seaborn.

Royal Statistical Society

Fellow, Statistics

Held fellowship status as a professional recognition in statistics.

University of Huddersfield

Master of Science, Business Intelligence and Analytics

2021 - 2022

Grade: Distinction

Activities and societies: Thesis: Exploring Walmart Retail Sales; coursework on applied analytics, Tableau, and decision-support metrics.

Completed an MSc in Business Intelligence and Analytics with Distinction focusing on applied analytics, data visualization, and decision-support for retail sales.