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Shelley GulleySG
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Shelley Gulley

@shelleygulley

Marketing strategist at CauseWay Marketing who mapped audience-specific customer journeys and email/SMS nurture sequences.

United States
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At CauseWay Marketing, I developed integrated strategies for healthcare, insurance, nonprofit, energy, and consumer clients. I mapped audience-specific customer journeys and email/SMS nurture sequences, then translated them into messaging, workflows, and conversion touchpoints.

At Ask An Adjuster and GC Repair Pros, I connected marketing strategy with execution across teams, agencies, CRM systems, and channels. I coordinated campaigns for California wildfire expansion and Florida HOA and condominium communities, and mapped the customer journey from first touchpoint through intake and field operations.

At Cowbell Digital Marketing Agency, I managed client relationships and planned multi-channel campaigns across social media, email, websites, and blogs. I also built and launched the marketing foundation for a faith-based executive leadership initiative, including website content, lead capture, email automation, LinkedIn content, and a reusable AI-assisted social content system.

Experience

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Education

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Lakehead University logoLU

Lakehead University

Bachelor of Business Administration, Marketing and Consumer Behavior

1993 - 1996

Bachelor of Business Administration in Marketing and Consumer Behavior from Lakehead University, 1993-1996.

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