At Nova Recovery Center, I lead brand, marketing, and marketing technology for three consumer-facing brands across 40+ U.S. locations. I grew revenue 20% year over year while reducing marketing cost 46% and delivering a 720% return on ad spend.
I built an in-house AI marketing operations platform for brand content, local marketing, and paid analytics. I also built the customer acquisition and lifecycle engine, converting roughly 20% of previously cold prospects.
At Herb Easley Motors, I led the Herb Easley Promise brand relaunch across 12 markets, doubling average monthly sales from 100 to 200 units and raising customer retention from 48% to 94%. I built the marketing department and in-house creative studio, and launched the Business Elite loyalty program.
