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sheelu labdha

@sheelu

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Strategic B2B marketing specialist with 15+ years of experience.

India

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What I'm looking for

I am looking for a role that fosters innovation, collaboration, and growth opportunities in a dynamic marketing environment.

I am a strategic and hands-on B2B marketing specialist with over 15 years of experience in developing and executing integrated marketing initiatives that drive lead and demand generation. My expertise lies in country-specific go-to-market planning, digital campaigns, account-based marketing, and event management. I am committed to leveraging AI to enhance marketing performance and have a proven track record of achieving revenue targets through cross-functional collaboration.

Currently, I serve as a Digital Marketing Manager at Futurice, where I plan and execute integrated digital marketing campaigns across multiple regions, focusing on lead generation and optimizing content across various platforms. My previous experience as a founder of Viruksam Marketing allowed me to partner with startups and mid-sized companies, providing strategic growth marketing consultancy and executing impactful lead generation campaigns. I thrive in dynamic environments and am passionate about driving marketing excellence.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Futurice | Growth Station Consulting

Aug 2021 - Present (3 years 10 months)

Planned and executed integrated digital marketing campaigns across multiple regions (Germany, Sweden & Finland), focusing on lead and demand generation. Managed and optimized content across social media platforms, websites, and newsletters, ensuring alignment with campaign objectives and brand guidelines.

Digital Marketing Lead Generation Demand Generation Content Management HubSpot Google Analytics ABM

Founder

Viruksam Marketing

Jun 2017 - Jun 2022 (5 years)

Partnered with diverse startups and mid-sized companies across India, providing strategic growth marketing consultancy. Drove in-market marketing initiatives and Go-to-Market (GTM) strategies for IT product and services companies.

Growth Marketing GTM Strategies Social Media Marketing Paid Advertising Lead Generation Brand Development Sales Enablement

Marketing Manager

Channel Bridge

Oct 2013 - Sep 2014 (11 months)

Orchestrated website development in collaboration with a third-party agency, ensuring a robust digital presence. Developed comprehensive brand assets, including social media content, visual brand elements, and diverse marketing collateral.

Web Development Lead Generation Email Marketing

Marketing Manager

Botree Software

Jul 2012 - Sep 2013 (1 year 2 months)

Pioneered the establishment of a marketing function, including recruitment and training of a new team. Streamlined lead management and tracking by implementing and optimizing the sales process within Zoho CRM.

Marketing Function Setup Lead Management Zoho Email Marketing Product Demonstrations

Marketing Manager

Vinculum Group

Apr 2011 - Feb 2012 (10 months)

Pioneered and scaled the global marketing function for a startup, encompassing strategy definition and execution plan development. Orchestrated website creation with external vendors, overseeing comprehensive content development.

Content Development Event Management Social Media Management Employer Branding

Product Marketer

HCL Infosystems

Nov 2008 - Mar 2011 (2 years 4 months)

Led end-to-end product marketing for office automation division, including pan-India Go-to-Market (GTM) strategy and launch initiatives. Managed OEM marketing budgets across India, optimizing spend and ROI while collaborating with agencies on PR and design for brand alignment.

Product Marketing GTM Strategy Budget Management Event Management Channel Marketing Sales Enablement

Business Analyst

Evalueserve

Jan 2007 - Oct 2008 (1 year 9 months)

Delivered comprehensive market intelligence and business research for clients, leveraging robust primary and secondary research methodologies within a KPO framework. Contributed to quantitative financial modeling projects for a major global financial institution.

Market Intelligence Business Research Primary Research Financial Modeling Business Incubation