Shawon das
@shawondas
I drive full-funnel growth and optimization to maximize ROI and conversions.
NetherlandsWhat I'm looking for
I’m a Senior Digital Marketing Specialist with 10+ years leading full-funnel acquisition and optimization across e-commerce, SaaS, finance, and tech. In my current role, I own a half-million-dollar quarterly revenue portfolio and build advanced growth strategies using Reddit community insights, conversion-optimized ad formats, CAPI, retargeting, and machine learning-driven audience expansion to improve CPA, ROAS, funnel conversion rates, and CTR.
Previously as Head of Digital Marketing, I delivered major momentum—such as rapid search traffic growth, significant webinar lead gen revenue, and strong email performance—by pairing behavioral triggers with predictive modeling and using data analysis to guide ROI and efficiency. I’m energized by turning complex campaign data into clear performance narratives, mentoring teams, and partnering cross-functionally to ship improvements that measurably lift results.
Experience
Work history, roles, and key accomplishments
Senior Digital Marketing Manager
Reddit, Inc.
Jul 2025 - Present (10 months)
Owned a $500k quarterly revenue portfolio across 100+ SMB and agency clients, driving full-funnel web marketing growth for e-commerce, SaaS, finance, travel, and tech. Led optimization and seasonal planning, using CAPI, retargeting, and audience expansion frameworks to improve CPA, ROAS, CTR, and funnel conversion.
Volunteer
Child Help Foundation
Jun 2023 - Present (2 years 11 months)
Raised funds online using Meta, Google, and YouTube ads to support children's medical and education programs during weekend efforts.
Head of Digital Marketing
Nuoptima
Jan 2019 - Nov 2024 (5 years 10 months)
Led digital marketing strategy delivering major traffic and revenue outcomes, including $300k–$1m for a wellness Amazon brand and £140k closed revenue from a B2B webinar lead-gen funnel. Increased email revenue contribution to 36% and drove large organic growth via SEO, influencer programs, and analytics-driven automation.
Digital Marketing Specialist
Icarus Digital Marketing
Jan 2017 - Dec 2018 (1 year 11 months)
Transitioned campaigns to a web marketing, data-driven approach using advanced analytics and machine learning, improving campaign ROI by 75% and reducing customer acquisition costs by 40%. Built an AI-assisted content marketing strategy with predictive analytics, driving a 150% increase in organic traffic and a 90% lift in lead quality.
WordPress Developer
Gangas Digital
Jan 2016 - Dec 2016 (11 months)
Managed and built websites for eCommerce, law, and real estate while setting up and optimizing Google AdWords campaigns. Implemented landing page improvements and tracking using Google Analytics, Google Tag Manager, and remarketing tags.
E-commerce Manager
Outslayer - Professional Fight Gear
Jan 2013 - Dec 2015 (2 years 11 months)
Worked as an e-commerce manager supporting day-to-day operations including order processing and customer support. Also handled digital marketing, social media marketing, and SEO to grow the business and website presence.
Education
Degrees, certifications, and relevant coursework
Zhejiang University of Technology
Bachelor of Computer Science and Technology, Computer Science and Technology
2017 - 2021
Earned a Bachelor in Computer Science and Technology (EQF level 6) from Zhejiang University of Technology in Hangzhou.
Availability
Location
NetherlandsAuthorized to work in
Job categories
Skills
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