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Daniel Dierdorp

@danieldierdorp

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E‑commerce & YouTube strategist scaling D2C brands with data-driven ad performance.

Netherlands

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What I'm looking for

I seek a role where I can scale D2C brands using data-driven paid media and video strategies, mentor teams, and lead creative-growth initiatives within a results-focused, collaborative company.

I am an e-commerce and YouTube strategist focused on scaling D2C brands through performance marketing and creative video strategies. I manage high-budget Google Ads accounts and run full-funnel paid and organic video campaigns that drive traffic, conversions and subscriber growth.

At a hyper-specialized e-commerce agency I managed Google Ads for over 90 D2C brands with budgets up to €5,000/day and helped grow the client portfolio from 14 to 90, supporting 150+ active webshops. I also strategize and execute Meta, TikTok and Pinterest campaigns and provide CRO, feed and supplier advice for fast-scaling stores.

Previously, I delivered profitable Google Shopping and Search campaigns, optimizing margin and achieving strong ROI for multiple clients, and developed full-funnel YouTube strategies that generated 40M+ views and 500k+ subscribers for A-brands. I coordinate creative production, data reporting and format development grounded in algorithm insights.

I combine analytical rigor with creative storytelling—building educational and mission-driven content independently and with small teams, while coaching mid- to senior-level specialists and volunteering in youth sports and community projects.

Experience

Work history, roles, and key accomplishments

Current

Founder & Content Creator

Current

De Explorer

Mar 2025 - Present (1 year 3 months)

Founded an educational YouTube channel and lead a team of 4 to produce strategy, scripting, production and distribution focused on retention and impact reporting to donors.

Content Strategy Scripting Video Production Editing SEO Visual Branding Distribution Team Leadership

Current

Trainer & Coach

Current

De Blokkers

Sep 2024 - Present (1 year 9 months)

Provide weekly training sessions and match coaching for JO9 youth, focusing on development, enjoyment, and foundational football skills.

Coaching Youth Development Communication

Current

E-Commerce Strategy Specialist

Current

A hyper-specialized e-commerce agency

Jan 2024 - Present (2 years 5 months)

Managed Google Ads for 90+ D2C brands (budgets up to €5,000/day), grew client portfolio from 14 to 90, and supported 150+ active webshops while advising on CRO, feeds, suppliers and backend for fast-scaling stores.

Google Ads Meta Ads Pinterest Ads CRO D2C Campaign Scaling Creative Strategy

Current

Volunteer Sports Organizer

Current

Johan Cruyff Foundation

Feb 2018 - Present (8 years 4 months)

Support organization and setup of sports events for the foundation, coordinating logistics and volunteer teams to deliver community sports programs.

Event Coordination Volunteer Management Logistics Community Engagement Sports Program Delivery

Google Ads Specialist

Semwerkt

Dec 2022 - Dec 2023 (1 year)

Managed 10+ clients with monthly budgets up to €60K, achieving average ROI of 800% and cost savings of 7%–23% through margin-focused Shopping and Search campaigns.

Google Ads ROI Optimization Budget Management Performance Analysis

YouTube Strategy Specialist

Team5pm

Nov 2020 - Dec 2022 (2 years 1 month)

Developed full-funnel video strategies for 15+ A-brands (e.g., Volkswagen NL, Amazon Prime Video), generating 40M+ views and 500K+ subscribers through targeting, SEO, and creative optimization.

YouTube Strategy Audience Targeting Creative Development Analytics Growth Strategy

Education

Degrees, certifications, and relevant coursework

University of Applied Sciences Amsterdam

Bachelor of Arts, International Business Management

2015 - 2020

Activities and societies: Developed an event plan for hosting the Tour de France in the Netherlands; conducted research for FIFPro; participated in co-creative entrepreneurial projects and case competitions; internship at an international company.

Completed a Bachelor's in International Business Management with a minor in Business, Sport & Entertainment, including an internship and international exchange in Turkey.